Gem vs Pinpoint

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Gem is the stronger AI pick in Recruiting: it has a visibility score of 5.1 versus 3.2 for Pinpoint, and ranks ahead in 100% of the answers that name both.

Choose Gem if…

You want the brand AI engines rank higher (5.1 vs 3.2)
You need SOC 2 Type II coverage
Strong option for recruiting teams in 2026
Startup discount on yearly billing

Choose Pinpoint if…

AI answers describe it more positively (40% vs 33% positive)
You need ISO certifications or SOC certifications or ISO 42001 (AI management standard) coverage

AI visibility side by side

Latest weekly run · Nov 3

Metric	Gem	Pinpoint
Visibility score	5.1%	3.2%
Change vs last week	New	New
Rank in Recruiting	#19	#26
Share of voice	1.7%	1.2%
Mentions this run	10	7
Positive in AI answers	33%	40%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Gem 0pp · Pinpoint 0pp over 0 weekly runs.

Engine by engine

Gem leads on 2 of 3 engines

ChatGPT

8.9%

4.1%

AI Mode

0.9%

1.3%

Perplexity

5.6%

4.3%

GemPinpoint

Head to head in AI answers

1 engine answers name both brands

1Gem ranked higher

0Pinpoint ranked higher

Prompt	Engine	Gem	Pinpoint
What are the best recruiting tools in 2026?	Perplexity	#10	#17

Features, pricing & fit

Dimension	Gem	Pinpoint
Pricing model	Per seat	—
Entry price	$130 per seat / mo	—
Free plan	No	—
Deployment	Web application and Chrome extension	—
Integrations	—	100+
Compliance	SOC 2 Type II	ISO certifications, SOC certifications, ISO 42001 (AI management standard)
Support	Onshore support, success and development team	—
Founded	2017	2018
Headquarters	—	United Kingdom
Employees	51–200	51–200
Funding	Series C · $148M raised	Growth investment led by Expedition Growth Capital · $22M raised
Best for	Growing talent acquisition teams, from startups to global enterprises, that want sourcing, ATS and CRM in one platform or AI layered onto an existing ATS.	Organizations running several kinds of hiring at once across locations, roles, brands and candidate groups.