GhostThe best open source blog & newsletter platform
vs
HubSpotThe agentic customer platform to scale your business.
Comparison · Email Marketing · weekly run Nov 2
Ghost vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 0 for Ghost.
Choose Ghost if…
- You need more native integrations (8000+ vs 2000+)
- Flat tiers pricing suits your budget better than per seat
Choose HubSpot if…
- You want the brand AI engines rank higher (29.4 vs 0)
- You want a free plan to start
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ghost | HubSpot |
|---|---|---|
| Visibility score | 0% | 29.4% |
| Change vs last week | New | New |
| Rank in Email Marketing | #47 | #4 |
| Share of voice | 0% | 6.8% |
| Mentions this run | 0 | 36 |
| Positive in AI answers | — | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ghost 0pp · HubSpot 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
GhostHubSpot
Head to head in AI answers
0 engine answers name both brands
0Ghost ranked higher
0HubSpot ranked higher
Features, pricing & fit
| Dimension | Ghost | HubSpot |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | $18 / mo | Free; paid from $7 per seat / mo |
| Free plan | No | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Self-hosted open source software, or the managed Ghost(Pro) cloud service | Cloud |
| Integrations | 8000+ | 2000+ |
| Compliance | — | SOC 2 Type II, SOC 3 |
| Support | Help center, Community forum, Email support, Priority support on Business plan | Phone |
| Founded | 2013 | 2006 |
| Headquarters | New York City, NY, United States | Cambridge, Massachusetts, United States |
| Employees | 11–50 | 5,000+ |
| Funding | Kickstarter campaign | Corporate round |
| Best for | Solo bloggers, newsletter writers and independent publishers who want to own their audience and revenue | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
Ghost
Starter$18month, billed yearly
Publisher$29month, billed yearly
Business$199month, billed yearly
CustomCustom
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Pros and cons
Themes from the AI answers that mention each brand
Ghost
Profile in progress.
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ghost vs HubSpot”, https://slateindex.ai/compare/ghost-vs-hubspot, data of Nov 2, 2026. Licence: CC BY 4.0.