GhostThe best open source blog & newsletter platform
vs
LoopsEmail platform for SaaS: marketing and transactional email in one place
Comparison · Email Marketing · weekly run Nov 2
Ghost vs Loops
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Loops is the stronger AI pick in Email Marketing: it has a visibility score of 3.1 versus 0 for Ghost.
Choose Ghost if…
- You want a lower entry price ($18 vs $49)
Choose Loops if…
- You want the brand AI engines rank higher (3.1 vs 0)
- You want a free plan to start
- You need Data Privacy Framework (DPF) coverage
- Recommended for product-led growth and developer-first SaaS
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ghost | Loops |
|---|---|---|
| Visibility score | 0% | 3.1% |
| Change vs last week | New | New |
| Rank in Email Marketing | #47 | #23 |
| Share of voice | 0% | 0.9% |
| Mentions this run | 0 | 4 |
| Positive in AI answers | — | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ghost 0pp · Loops 0pp over 0 weekly runs.
Engine by engine
Loops leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
GhostLoops
Head to head in AI answers
0 engine answers name both brands
0Ghost ranked higher
0Loops ranked higher
Features, pricing & fit
| Dimension | Ghost | Loops |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $18 / mo | Free; paid from $49 / mo |
| Free plan | No | Yes |
| Deployment | Self-hosted open source software, or the managed Ghost(Pro) cloud service | — |
| Integrations | 8000+ | — |
| Compliance | — | Data Privacy Framework (DPF) |
| Support | Help center, Community forum, Email support, Priority support on Business plan | Email help@loops.so, Support page |
| Founded | 2013 | 2022 |
| Headquarters | New York City, NY, United States | — |
| Employees | 11–50 | 11–50 |
| Funding | Kickstarter campaign | Seed · $3M raised |
| Best for | Solo bloggers, newsletter writers and independent publishers who want to own their audience and revenue | SaaS teams that want marketing, product, and transactional email in one platform |
Plans side by side
Ghost
Starter$18month, billed yearly
Publisher$29month, billed yearly
Business$199month, billed yearly
CustomCustom
Pros and cons
Themes from the AI answers that mention each brand
Ghost
Profile in progress.
Loops
- Recommended for product-led growth and developer-first SaaS
- Included in recommended shortlist of email platforms
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ghost vs Loops”, https://slateindex.ai/compare/ghost-vs-loops, data of Nov 2, 2026. Licence: CC BY 4.0.