GoHighLevel vs HubSpot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in CRM: it has a visibility score of 67.6 versus 1.2 for GoHighLevel, and ranks ahead in 50% of the answers that name both.
Choose GoHighLevel if…
- You need ISO/IEC 27001:2022 or EU-U.S. Data Privacy Framework coverage
- Flat-fee pricing structure for agencies and growing businesses
Choose HubSpot if…
- You want the brand AI engines rank higher (67.6 vs 1.2)
- You need SOC 3 coverage
- intuitive, user-friendly interface
- generous free tier
AI visibility side by side
Latest weekly run · Nov 3
| Metric | GoHighLevel | HubSpot |
|---|---|---|
| Visibility score | 1.2% | 67.6% |
| Change vs last week | New | down−1.8% |
| Rank in CRM | #29 | #1 |
| Share of voice | 0.5% | 14.2% |
| Mentions this run | 2 | 65 |
| Positive in AI answers | — | 35% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
GoHighLevel +1.2pp · HubSpot −1.9000000000000057pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | GoHighLevel | HubSpot |
|---|---|---|---|
| How much does a CRM cost per month? | ChatGPT | #5 | #1 |
| Which CRM has transparent pricing? | AI Mode | #5 | #7 |
Features, pricing & fit
| Dimension | GoHighLevel | HubSpot |
|---|---|---|
| Pricing model | — | Per seat |
| Entry price | — | Free; paid from $7 per seat / mo |
| Free plan | — | Yes |
| Onboarding fee | — | $3,000 |
| Deployment | Cloud SaaS | Cloud |
| Integrations | — | 2000+ |
| Compliance | SOC 2 Type II, ISO/IEC 27001:2022, EU-U.S. Data Privacy Framework | SOC 2 Type II, SOC 3 |
| Support | — | Phone |
| Founded | 2018 | 2006 |
| Headquarters | Dallas, Texas | Cambridge, Massachusetts, United States |
| Employees | — | 5,000+ |
| Funding | Minority growth investment from General Atlantic · $60M raised | Corporate round |
| Best for | Marketing agencies, coaches and service businesses | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. |
Plans side by side
GoHighLevel
Pricing not available.
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
GoHighLevel
- Flat-fee pricing structure for agencies and growing businesses
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “GoHighLevel vs HubSpot”, https://slateindex.ai/compare/gohighlevel-vs-hubspot, data of Nov 3, 2026. Licence: CC BY 4.0.