Google Analytics vs Google Keyword Planner
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Analytics is the stronger AI pick in SEO Tools: it has a visibility score of 21.5 versus 2.2 for Google Keyword Planner, and ranks ahead in 100% of the answers that name both.
Choose Google Analytics if…
- You want the brand AI engines rank higher (21.5 vs 2.2)
- AI answers describe it more positively (26% vs 0% positive)
- You need ISO 27001 coverage
- Free for standard web analytics use
Choose Google Keyword Planner if…
- You need ISO/IEC 27001:2022 covering Google Ads coverage
- free keyword research tool
- keyword ideas and search-volume data
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Analytics | Google Keyword Planner |
|---|---|---|
| Visibility score | 21.5% | 2.2% |
| Change vs last week | New | New |
| Rank in SEO Tools | #6 | #26 |
| Share of voice | 5.1% | 0.5% |
| Mentions this run | 27 | 3 |
| Positive in AI answers | 26% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Analytics 0pp · Google Keyword Planner 0pp over 0 weekly runs.
Engine by engine
Google Analytics leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Google Analytics | Google Keyword Planner |
|---|---|---|---|
| Is there a free SEO tool for small teams? | Perplexity | #2 | #3 |
Features, pricing & fit
| Dimension | Google Analytics | Google Keyword Planner |
|---|---|---|
| Deployment | — | Web tool accessed inside the Google Ads interface, with no separate installation. |
| Compliance | ISO 27001 | ISO/IEC 27001:2022 covering Google Ads |
| Founded | 2005 | — |
| Headquarters | Mountain View, California | 1600 Amphitheatre Pkwy, Mountain View, California |
| Employees | 5,000+ | 5,000+ |
| Best for | — | Advertisers and marketers who run Google Ads and want free keyword research and volume data. |
Pros and cons
Themes from the AI answers that mention each brand
Google Analytics
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
- Integrates with Google Search Console, Google Ads and BigQuery
- Shows organic traffic, conversions and revenue from search
- Not well suited to in-app product behaviour analytics
- Complexity, data sampling and privacy compliance hurdles
- Pageview-centric model outgrown by growing products
Google Keyword Planner
- free keyword research tool
- keyword ideas and search-volume data
- requires a Google Ads account
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Analytics vs Google Keyword Planner”, https://slateindex.ai/compare/google-analytics-vs-google-keyword-planner, data of Nov 2, 2026. Licence: CC BY 4.0.