Google Analytics vs Semrush
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 68.6 versus 2.4 for Semrush, and ranks ahead in 67% of the answers that name both.
Choose Google Analytics if…
- You want the brand AI engines rank higher (68.6 vs 2.4)
- You need ISO 27001 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free for standard web analytics use
Choose Semrush if…
- AI answers describe it more positively (49% vs 26% positive)
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Analytics | Semrush |
|---|---|---|
| Visibility score | 68.6% | 2.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #1 | #24 |
| Share of voice | 12.9% | 0.8% |
| Mentions this run | 64 | 4 |
| Positive in AI answers | 26% | 49% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Analytics 0pp · Semrush 0pp over 0 weekly runs.
Engine by engine
Google Analytics leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | Google Analytics | Semrush |
|---|---|---|---|
| What are the best Web Analytics tools in 2026? | Perplexity | #1 | #17 |
| Best web analytics tool with AI features | AI Mode | #5 | #3 |
| Official website of the top web analytics tool vendors | Perplexity | #1 | #15 |
Features, pricing & fit
| Dimension | Google Analytics | Semrush |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $139 / mo |
| Free plan | — | Yes |
| Compliance | ISO 27001 | — |
| Support | — | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager |
| Founded | 2005 | 2008 |
| Headquarters | Mountain View, California | Boston, MA |
| Employees | 5,000+ | 1,001–5,000 |
| Funding | — | IPO |
| Best for | — | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. |
Plans side by side
Google Analytics
Pricing not available.
Semrush
Pros and cons
Themes from the AI answers that mention each brand
Google Analytics
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
- Integrates with Google Search Console, Google Ads and BigQuery
- Shows organic traffic, conversions and revenue from search
- Not well suited to in-app product behaviour analytics
- Complexity, data sampling and privacy compliance hurdles
- Pageview-centric model outgrown by growing products
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Analytics vs Semrush”, https://slateindex.ai/compare/google-analytics-vs-semrush, data of Nov 2, 2026. Licence: CC BY 4.0.