Google Keyword Planner vs SE Ranking
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
SE Ranking is the stronger AI pick in SEO Tools: it has a visibility score of 27.6 versus 2.2 for Google Keyword Planner.
Choose Google Keyword Planner if…
- You need ISO/IEC 27001:2022 covering Google Ads coverage
- You prefer a larger, established vendor (5,000+ employees)
- free keyword research tool
- keyword ideas and search-volume data
Choose SE Ranking if…
- You want the brand AI engines rank higher (27.6 vs 2.2)
- AI answers describe it more positively (66% vs 0% positive)
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Keyword Planner | SE Ranking |
|---|---|---|
| Visibility score | 2.2% | 27.6% |
| Change vs last week | New | New |
| Rank in SEO Tools | #26 | #4 |
| Share of voice | 0.5% | 7.3% |
| Mentions this run | 3 | 37 |
| Positive in AI answers | 0% | 66% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Keyword Planner 0pp · SE Ranking 0pp over 0 weekly runs.
Engine by engine
SE Ranking leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | Google Keyword Planner | SE Ranking |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $129 / mo |
| Free plan | — | No · 14-day trial |
| Deployment | Web tool accessed inside the Google Ads interface, with no separate installation. | Cloud-based |
| Compliance | ISO/IEC 27001:2022 covering Google Ads | — |
| Support | — | Help Center and Academy resources, Chat and email support, Customer Success support on higher-tier plans, Personalized onboarding on Growth plan |
| Headquarters | 1600 Amphitheatre Pkwy, Mountain View, California | — |
| Employees | 5,000+ | 201–500 |
| Funding | — | Growth/VC (lead: Digital Future) |
| Best for | Advertisers and marketers who run Google Ads and want free keyword research and volume data. | Agencies and in-house SEO teams |
Plans side by side
Google Keyword Planner
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Google Keyword Planner
- free keyword research tool
- keyword ideas and search-volume data
- requires a Google Ads account
SE Ranking
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
- Transparent, published pricing
- Discounts and 14-day free trial
- Strong user ratings and reviews
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Keyword Planner vs SE Ranking”, https://slateindex.ai/compare/google-keyword-planner-vs-se-ranking, data of Nov 2, 2026. Licence: CC BY 4.0.