Google Keyword PlannerFree keyword research and search volume data inside Google Ads.
vs
SpyFuWin in AI & Google Search
Comparison · SEO Tools · weekly run Nov 2
Google Keyword Planner vs SpyFu
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Keyword Planner is the stronger AI pick in SEO Tools: it has a visibility score of 2.2 versus 2 for SpyFu.
Choose Google Keyword Planner if…
- You want the brand AI engines rank higher (2.2 vs 2)
- You need ISO/IEC 27001:2022 covering Google Ads coverage
- You prefer a larger, established vendor (5,000+ employees)
- free keyword research tool
Choose SpyFu if…
- AI answers describe it more positively (33% vs 0% positive)
- competitor keyword intelligence
- PPC intelligence
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Keyword Planner | SpyFu |
|---|---|---|
| Visibility score | 2.2% | 2% |
| Change vs last week | New | New |
| Rank in SEO Tools | #26 | #27 |
| Share of voice | 0.5% | 1.1% |
| Mentions this run | 3 | 6 |
| Positive in AI answers | 0% | 33% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Keyword Planner 0pp · SpyFu 0pp over 0 weekly runs.
Engine by engine
Google Keyword Planner leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
Google Keyword PlannerSpyFu
Head to head in AI answers
0 engine answers name both brands
0Google Keyword Planner ranked higher
0SpyFu ranked higher
Features, pricing & fit
| Dimension | Google Keyword Planner | SpyFu |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $39 / mo |
| Free plan | — | No |
| Deployment | Web tool accessed inside the Google Ads interface, with no separate installation. | Runs on dedicated bare-metal servers from phoenixNAP |
| Compliance | ISO/IEC 27001:2022 covering Google Ads | — |
| Support | — | Email, Live chat, Phone |
| Founded | — | 2005 |
| Headquarters | 1600 Amphitheatre Pkwy, Mountain View, California | Scottsdale, Arizona, United States |
| Employees | 5,000+ | 11–50 |
| Funding | — | Other Investors (latest listed round) |
| Best for | Advertisers and marketers who run Google Ads and want free keyword research and volume data. | Marketers and agencies doing competitor SEO and Google Ads research |
Plans side by side
Google Keyword Planner
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Google Keyword Planner
- free keyword research tool
- keyword ideas and search-volume data
- requires a Google Ads account
SpyFu
- competitor keyword intelligence
- PPC intelligence
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Keyword Planner vs SpyFu”, https://slateindex.ai/compare/google-keyword-planner-vs-spyfu, data of Nov 2, 2026. Licence: CC BY 4.0.