Google Looker StudioBusiness Intelligence
vs
SemrushThe unified SEO and AI search solution
Comparison · Web Analytics · weekly run Nov 2
Google Looker Studio vs Semrush
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Semrush is the stronger AI pick in Web Analytics: it has a visibility score of 2.4 versus 1.4 for Google Looker Studio.
Choose Google Looker Studio if…
- AI answers describe it more positively (65% vs 49% positive)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27701 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free, user-friendly data visualization tool
Choose Semrush if…
- You want the brand AI engines rank higher (2.4 vs 1.4)
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Looker Studio | Semrush |
|---|---|---|
| Visibility score | 1.4% | 2.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #28 | #24 |
| Share of voice | 0.4% | 0.8% |
| Mentions this run | 2 | 4 |
| Positive in AI answers | 65% | 49% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Looker Studio 0pp · Semrush 0pp over 0 weekly runs.
Engine by engine
Semrush leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
Google Looker StudioSemrush
Head to head in AI answers
0 engine answers name both brands
0Google Looker Studio ranked higher
0Semrush ranked higher
Features, pricing & fit
| Dimension | Google Looker Studio | Semrush |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $139 / mo |
| Free plan | — | Yes |
| Deployment | Browser-based, no installation needed | — |
| Compliance | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27701 | — |
| Support | — | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager |
| Founded | 2016 | 2008 |
| Headquarters | Mountain View, California | Boston, MA |
| Employees | 5,000+ | 1,001–5,000 |
| Funding | — | IPO |
| Best for | — | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. |
Plans side by side
Google Looker Studio
Pricing not available.
Semrush
Free$0month
SEO$139month
Starter SEO + AI Search$199month
Pro+ SEO + AI Search$299month
Advanced SEO + AI SearchCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Google Looker Studio
- Free, user-friendly data visualization tool
- Free core version with transparent low-cost Pro tier
- Good for marketing teams and small businesses
- Strong integration with Google Analytics, Google Ads, Sheets and BigQuery
- Simple, free, cloud-based dashboards with no maintenance
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Looker Studio vs Semrush”, https://slateindex.ai/compare/google-looker-studio-vs-semrush, data of Nov 2, 2026. Licence: CC BY 4.0.