Google TrendsFree tool showing relative search interest over time
vs
SerpstatSerpstat – Marketing Tool for SEO and Content Tasks
Comparison · SEO Tools · weekly run Nov 2
Google Trends vs Serpstat
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Trends is the stronger AI pick in SEO Tools: it has a visibility score of 2.3 versus 1.5 for Serpstat.
Choose Google Trends if…
- You want the brand AI engines rank higher (2.3 vs 1.5)
- AI answers describe it more positively (75% vs 0% positive)
- You need a self-hosted or on-premises option
- You prefer a larger, established vendor (5,000+ employees)
Choose Serpstat if…
- Entry tier affordable for small budgets
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Trends | Serpstat |
|---|---|---|
| Visibility score | 2.3% | 1.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #24 | #30 |
| Share of voice | 0.8% | 0.8% |
| Mentions this run | 4 | 4 |
| Positive in AI answers | 75% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Trends 0pp · Serpstat 0pp over 0 weekly runs.
Engine by engine
Google Trends leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
Google TrendsSerpstat
Head to head in AI answers
0 engine answers name both brands
0Google Trends ranked higher
0Serpstat ranked higher
Features, pricing & fit
| Dimension | Google Trends | Serpstat |
|---|---|---|
| Deployment | Browser-based tool at trends.google.com, with no installable or self-hosted version found. | SaaS |
| Support | — | Manuals, Tutorials, Online support, Customer success |
| Founded | 2006 | 2013 |
| Headquarters | Mountain View, California | Odesa, Ukraine |
| Employees | 5,000+ | 51–200 |
| Funding | — | Seed · $0M raised |
| Best for | Users doing keyword research and content ideas by location, who want a free tool. | SMBs, freelancers, enterprise in-house teams and agencies doing search marketing |
Pros and cons
Themes from the AI answers that mention each brand
Google Trends
- Free tool for researching market demand and seasonality
- Useful for spotting breakout topics and real-time search changes
- Part of a free starting analytics stack
Serpstat
- Entry tier affordable for small budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Trends vs Serpstat”, https://slateindex.ai/compare/google-trends-vs-serpstat, data of Nov 2, 2026. Licence: CC BY 4.0.