GrowthBook vs Userpilot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Userpilot is the stronger AI pick in Product Analytics: it has a visibility score of 14.6 versus 3 for GrowthBook, and ranks ahead in 100% of the answers that name both.
Choose GrowthBook if…
- You want a free plan to start
- AI answers describe it more positively (33% vs 28% positive)
- You need a self-hosted or on-premises option
- You need ISO 27001 or CCPA or COPPA coverage
Choose Userpilot if…
- You want the brand AI engines rank higher (14.6 vs 3)
- You prefer a larger, established vendor (51–200 employees)
- Usage-based pricing suits your budget better than per seat
- strong for onboarding and in-app adoption
AI visibility side by side
Latest weekly run · Nov 3
| Metric | GrowthBook | Userpilot |
|---|---|---|
| Visibility score | 3% | 14.6% |
| Change vs last week | up+1.1% | up+0.1% |
| Rank in Product Analytics | #14 | #6 |
| Share of voice | 1.2% | 4.4% |
| Mentions this run | 6 | 24 |
| Positive in AI answers | 33% | 28% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
GrowthBook +1.1pp · Userpilot +0.09999999999999964pp over 1 weekly runs.
Engine by engine
Userpilot leads on 2 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | GrowthBook | Userpilot |
|---|---|---|---|
| Best product analytics tool for enterprise | Perplexity | #9 | #8 |
| Alternatives to the most popular product analytics tool | Perplexity | #11 | #8 |
Features, pricing & fit
| Dimension | GrowthBook | Userpilot |
|---|---|---|
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $40 per seat / mo | $299 / mo |
| Free plan | Yes | No · 14-day trial |
| Deployment | GrowthBook Cloud hosted on AWS, or self-hosted on your own infrastructure, including air-gapped and on-prem deployments. | Cloud-hosted on AWS with a small GCP footprint, with optional EU data hosting |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA, COPPA, HIPAA | SOC 2 Type II, GDPR, HIPAA |
| Support | Community support, Email and in-app premium support on Pro, Dedicated team support channel and training on Enterprise | Email support, Live chat, Phone support |
| Founded | 2020 | 2019 |
| Headquarters | Palo Alto, California, United States | Austin, Texas, United States |
| Employees | 11–50 | 51–200 |
| Funding | Series A · $23M raised | Seed · $6M raised |
| Best for | Product, engineering and data teams that want experimentation, feature flags and product analytics on their own data warehouse, with an option to self-host. | Product, growth and customer success teams at SaaS companies that want to run onboarding, feature adoption and feedback without developer tickets |
Plans side by side
GrowthBook
Pros and cons
Themes from the AI answers that mention each brand
GrowthBook
- Strong for experimentation and warehouse-based metrics
- Engineering control and warehouse ownership
- Pricing transparency
- Measures statistical impact of feature flags and experiments
Userpilot
- strong for onboarding and in-app adoption
- combines analytics with onboarding, surveys, and in-app guidance
- 14-day free trial
- higher starting price than LogRocket
- trails LogRocket on review ratings
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “GrowthBook vs Userpilot”, https://slateindex.ai/compare/growthbook-vs-userpilot, data of Nov 3, 2026. Licence: CC BY 4.0.