HockeyStackThe Command Center for B2B Revenue Teams.
vs
HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
Comparison · Web Analytics · weekly run Nov 2
HockeyStack vs Hotjar
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 2.1 for HockeyStack.
Choose HockeyStack if…
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Choose Hotjar if…
- You want the brand AI engines rank higher (4.9 vs 2.1)
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HockeyStack | Hotjar |
|---|---|---|
| Visibility score | 2.1% | 4.9% |
| Change vs last week | New | New |
| Rank in Web Analytics | #25 | #15 |
| Share of voice | 0.6% | 1.9% |
| Mentions this run | 3 | 10 |
| Positive in AI answers | — | 6% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HockeyStack 0pp · Hotjar 0pp over 0 weekly runs.
Engine by engine
Hotjar leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HockeyStackHotjar
Head to head in AI answers
0 engine answers name both brands
0HockeyStack ranked higher
0Hotjar ranked higher
Features, pricing & fit
| Dimension | HockeyStack | Hotjar |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Free; paid from $39 / mo |
| Free plan | — | Yes |
| Integrations | — | 10+ |
| Compliance | — | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 |
| Support | Hands-on support from the customer success team | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education |
| Founded | 2021 | — |
| Headquarters | San Francisco, California, United States | — |
| Employees | 51–200 | — |
| Funding | Round announced April 2026 · $50M raised | — |
| Best for | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. |
Plans side by side
HockeyStack
Pricing not available.
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HockeyStack vs Hotjar”, https://slateindex.ai/compare/hockeystack-vs-hotjar, data of Nov 2, 2026. Licence: CC BY 4.0.