HockeyStackThe Command Center for B2B Revenue Teams.
vs
PendoProduct Context for Your Apps and AI Agents
Comparison · Web Analytics · weekly run Nov 2
HockeyStack vs Pendo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HockeyStack is the stronger AI pick in Web Analytics: it has a visibility score of 2.1 versus 1 for Pendo.
Choose HockeyStack if…
- You want the brand AI engines rank higher (2.1 vs 1)
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
Choose Pendo if…
- You need SOC 2 Type 2 or GDPR or HIPAA or PCI DSS or TX-RAMP coverage
- You prefer a larger, established vendor (501–1,000 employees)
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HockeyStack | Pendo |
|---|---|---|
| Visibility score | 2.1% | 1% |
| Change vs last week | New | New |
| Rank in Web Analytics | #25 | #33 |
| Share of voice | 0.6% | 0.4% |
| Mentions this run | 3 | 2 |
| Positive in AI answers | — | 37% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HockeyStack 0pp · Pendo 0pp over 0 weekly runs.
Engine by engine
HockeyStack leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
HockeyStackPendo
Head to head in AI answers
0 engine answers name both brands
0HockeyStack ranked higher
0Pendo ranked higher
Features, pricing & fit
| Dimension | HockeyStack | Pendo |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Contact sales |
| Free plan | — | Yes |
| Deployment | — | Cloud, multi-tenant on Google Cloud Platform |
| Integrations | — | 85+ |
| Compliance | — | SOC 2 Type 2, GDPR, HIPAA, PCI DSS, TX-RAMP |
| Support | Hands-on support from the customer success team | — |
| Founded | 2021 | 2013 |
| Headquarters | San Francisco, California, United States | Raleigh, North Carolina |
| Employees | 51–200 | 501–1,000 |
| Funding | Round announced April 2026 · $50M raised | Series F · $356M raised |
| Best for | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data | Product and digital teams at companies from B2B startups to Fortune 500 enterprises that want to accelerate software and feature adoption |
Plans side by side
HockeyStack
Pricing not available.
Pendo
Free$0up to 500 MAUs
BaseCustomcustom MAU volume
CoreCustomcustom MAU volume
UltimateCustomcustom MAU volume
Pros and cons
Themes from the AI answers that mention each brand
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Pendo
- Combines product analytics with in-app guidance
- Onboarding, feedback collection and adoption capabilities
- Ranked highly in ISG 2025 product intelligence assessments
- Strong manageability, including governance, security, administration and support
- Well rated (about 4.4/5 stars) by product-led organizations
- Paid plans require custom quotes, so pricing is not transparent
- Product analytics described as basic rather than deep
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HockeyStack vs Pendo”, https://slateindex.ai/compare/hockeystack-vs-pendo, data of Nov 2, 2026. Licence: CC BY 4.0.