HockeyStackThe Command Center for B2B Revenue Teams.
vs
SemrushThe unified SEO and AI search solution
Comparison · Web Analytics · weekly run Nov 2
HockeyStack vs Semrush
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Semrush is the stronger AI pick in Web Analytics: it has a visibility score of 2.4 versus 2.1 for HockeyStack.
Choose HockeyStack if…
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Choose Semrush if…
- You want the brand AI engines rank higher (2.4 vs 2.1)
- You prefer a larger, established vendor (1,001–5,000 employees)
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HockeyStack | Semrush |
|---|---|---|
| Visibility score | 2.1% | 2.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #25 | #24 |
| Share of voice | 0.6% | 0.8% |
| Mentions this run | 3 | 4 |
| Positive in AI answers | — | 49% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HockeyStack 0pp · Semrush 0pp over 0 weekly runs.
Engine by engine
Semrush leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
HockeyStackSemrush
Head to head in AI answers
0 engine answers name both brands
0HockeyStack ranked higher
0Semrush ranked higher
Features, pricing & fit
| Dimension | HockeyStack | Semrush |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $139 / mo |
| Free plan | — | Yes |
| Support | Hands-on support from the customer success team | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager |
| Founded | 2021 | 2008 |
| Headquarters | San Francisco, California, United States | Boston, MA |
| Employees | 51–200 | 1,001–5,000 |
| Funding | Round announced April 2026 · $50M raised | IPO |
| Best for | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. |
Plans side by side
HockeyStack
Pricing not available.
Semrush
Free$0month
SEO$139month
Starter SEO + AI Search$199month
Pro+ SEO + AI Search$299month
Advanced SEO + AI SearchCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HockeyStack vs Semrush”, https://slateindex.ai/compare/hockeystack-vs-semrush, data of Nov 2, 2026. Licence: CC BY 4.0.