HootsuiteSocial moves fast. Hootsuite keeps you ahead.

OktopostThe AI-led B2B social media management platform. Social that's B2B to the core.

Comparison · Social Media Management · weekly run Nov 2

Hootsuite vs Oktopost

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Hootsuite is the stronger AI pick in Social Media Management: it has a visibility score of 57.5 versus 3.7 for Oktopost, and ranks ahead in 60% of the answers that name both.

Choose Hootsuite if…

You want the brand AI engines rank higher (57.5 vs 3.7)
You need ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or FedRAMP or UK Cyber Essentials coverage
You prefer a larger, established vendor (1,001–5,000 employees)
Widely adopted, pioneering social media dashboard

Choose Oktopost if…

AI answers describe it more positively (100% vs 43% positive)
You need GDPR or UK GDPR or CSA STAR coverage
Specialized focus on B2B social media management
Strong employee advocacy capabilities

AI visibility side by side

Latest weekly run · Nov 2

Metric	Hootsuite	Oktopost
Visibility score	57.5%	3.7%
Change vs last week	New	New
Rank in Social Media Management	#2	#22
Share of voice	10.8%	0.9%
Mentions this run	60	5
Positive in AI answers	43%	100%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Hootsuite 0pp · Oktopost 0pp over 0 weekly runs.

Engine by engine

Hootsuite leads on 3 of 3 engines

ChatGPT

61.9%

AI Mode

57.8%

1.3%

Perplexity

53%

4.8%

HootsuiteOktopost

Head to head in AI answers

5 engine answers name both brands

3Hootsuite ranked higher

2Oktopost ranked higher

Prompt	Engine	Hootsuite	Oktopost
Top social media management tool options for B2B SaaS companies	ChatGPT	#4	#1
Top social media management tool options for B2B SaaS companies	Perplexity	#5	#1
Which Social Media Management vendors do analysts recommend?	ChatGPT	#2	#6
Which Social Media Management vendors do analysts recommend?	AI Mode	#3	#6
Which Social Media Management vendors do analysts recommend?	Perplexity	#3	#7

Features, pricing & fit

Dimension	Hootsuite	Oktopost
Pricing model	Per seat	Per seat
Entry price	$99 per seat / mo	Contact sales
Free plan	No · 14-day trial	No
Deployment	Cloud-hosted software-as-a-service	Multi-tenant SaaS hosted on Amazon Web Services, with US (us-east-1) and EU (eu-central-1) data centers.
Integrations	100+	—
Compliance	SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, FedRAMP, UK Cyber Essentials	ISO/IEC 27001, SOC 2 Type II, GDPR, UK GDPR, CSA STAR
Support	Customer Success representative, Expert-led implementation and onboarding, Hootsuite Academy and on-demand videos, Help forum	—
Founded	2008	2013
Headquarters	Vancouver, British Columbia, Canada	Ramat Gan, Israel
Employees	1,001–5,000	51–200
Funding	Growth round (unconfirmed, single blog)	Venture · $21M raised
Best for	Teams and agencies that manage many social accounts, and larger organizations such as enterprise companies and franchises that need approvals, governance, and expert support.	Revenue-driven B2B marketing teams in enterprise and mid-market organizations. It is not built for SMBs, creators, or consumer brands.