HubSpotThe agentic customer platform to scale your business.

OktopostThe AI-led B2B social media management platform. Social that's B2B to the core.

Comparison · Social Media Management · weekly run Nov 2

HubSpot vs Oktopost

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in Social Media Management: it has a visibility score of 21.7 versus 3.7 for Oktopost, and ranks ahead in 0% of the answers that name both.

Choose HubSpot if…

You want the brand AI engines rank higher (21.7 vs 3.7)
You want a free plan to start
You need SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

Choose Oktopost if…

AI answers describe it more positively (100% vs 35% positive)
You need ISO/IEC 27001 or GDPR or UK GDPR or CSA STAR coverage
Specialized focus on B2B social media management
Strong employee advocacy capabilities

AI visibility side by side

Latest weekly run · Nov 2

Metric	HubSpot	Oktopost
Visibility score	21.7%	3.7%
Change vs last week	New	New
Rank in Social Media Management	#5	#22
Share of voice	5.7%	0.9%
Mentions this run	33	5
Positive in AI answers	35%	100%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot 0pp · Oktopost 0pp over 0 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

12.2%

AI Mode

18.3%

1.3%

Perplexity

34.4%

4.8%

HubSpotOktopost

Head to head in AI answers

4 engine answers name both brands

0HubSpot ranked higher

4Oktopost ranked higher

Prompt	Engine	HubSpot	Oktopost
Top social media management tool options for B2B SaaS companies	ChatGPT	#2	#1
Top social media management tool options for B2B SaaS companies	Perplexity	#7	#1
Which Social Media Management vendors do analysts recommend?	ChatGPT	#7	#6
Which Social Media Management vendors do analysts recommend?	Perplexity	#12	#7

Features, pricing & fit

Dimension	HubSpot	Oktopost
Pricing model	Per seat	Per seat
Entry price	Free; paid from $7 per seat / mo	Contact sales
Free plan	Yes	No
Onboarding fee	$3,000	—
Deployment	Cloud	Multi-tenant SaaS hosted on Amazon Web Services, with US (us-east-1) and EU (eu-central-1) data centers.
Integrations	2000+	—
Compliance	SOC 2 Type II, SOC 3	ISO/IEC 27001, SOC 2 Type II, GDPR, UK GDPR, CSA STAR
Support	Phone	—
Founded	2006	2013
Headquarters	Cambridge, Massachusetts, United States	Ramat Gan, Israel
Employees	5,000+	51–200
Funding	Corporate round	Venture · $21M raised
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	Revenue-driven B2B marketing teams in enterprise and mid-market organizations. It is not built for SMBs, creators, or consumer brands.