HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
LookerAgentic business intelligence and embedded analytics on Google Cloud
Comparison · Web Analytics · weekly run Nov 2
Hotjar vs Looker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 1.4 for Looker.
Choose Hotjar if…
- You want the brand AI engines rank higher (4.9 vs 1.4)
- You need ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
Choose Looker if…
- AI answers describe it more positively (30% vs 6% positive)
- You need SOC 2 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hotjar | Looker |
|---|---|---|
| Visibility score | 4.9% | 1.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #15 | #30 |
| Share of voice | 1.9% | 0.4% |
| Mentions this run | 10 | 2 |
| Positive in AI answers | 6% | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar 0pp · Looker 0pp over 0 weekly runs.
Engine by engine
Hotjar leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarLooker
Head to head in AI answers
0 engine answers name both brands
0Hotjar ranked higher
0Looker ranked higher
Features, pricing & fit
| Dimension | Hotjar | Looker |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $39 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Google Cloud |
| Integrations | 10+ | — |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | SOC 2, ISO 27001, FedRAMP, HIPAA |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | — |
| Funding | — | Series E · $280M raised |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | — |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Looker
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hotjar vs Looker”, https://slateindex.ai/compare/hotjar-vs-looker, data of Nov 2, 2026. Licence: CC BY 4.0.