HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
OpenPanelAn open-source alternative to Mixpanel
Comparison · Product Analytics · weekly run Nov 3
Hotjar vs OpenPanel
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hotjar is the stronger AI pick in Product Analytics: it has a visibility score of 2.2 versus 0.6 for OpenPanel.
Choose Hotjar if…
- You want the brand AI engines rank higher (2.2 vs 0.6)
- You want a free plan to start
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Session replay and heatmaps for behavior analysis
Choose OpenPanel if…
- You want a lower entry price ($2.5 vs $39)
- You need a self-hosted or on-premises option
- You need GDPR compliant coverage
- privacy-focused deployments
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Hotjar | OpenPanel |
|---|---|---|
| Visibility score | 2.2% | 0.6% |
| Change vs last week | up+0.8% | New |
| Rank in Product Analytics | #16 | #25 |
| Share of voice | 0.7% | 0.4% |
| Mentions this run | 3 | 2 |
| Positive in AI answers | 6% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar +0.8000000000000003pp · OpenPanel +0.6pp over 1 weekly runs.
Engine by engine
Hotjar leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarOpenPanel
Head to head in AI answers
0 engine answers name both brands
0Hotjar ranked higher
0OpenPanel ranked higher
Features, pricing & fit
| Dimension | Hotjar | OpenPanel |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Free; paid from $39 / mo | $2.5 / mo |
| Free plan | Yes | No · 30-day trial |
| Deployment | — | Cloud (EU-hosted) or self-hosted with Docker Compose |
| Integrations | 10+ | — |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | GDPR compliant |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | Email hello@openpanel.dev, Discord community chat, Public feedback board |
| Founded | — | 2023 |
| Headquarters | — | Stockholm, Sweden |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Teams that want web and product analytics in one tool, hosted in the EU or on their own servers |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
OpenPanel
5K events per month$2.5month
10K events per month$5month
100K events per month$20month
250K events per month (Most popular)$30month
500K events per month$50month
1M events per month$90month
2.5M events per month$180month
5M events per month$250month
10M events per month$350month
20M events per month$530month
30M events per month$680month
50M events per month$900month
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
OpenPanel
- privacy-focused deployments
- self-hosted deployments
- open-source infrastructure
- lightweight analytics
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Hotjar vs OpenPanel”, https://slateindex.ai/compare/hotjar-vs-openpanel, data of Nov 3, 2026. Licence: CC BY 4.0.