HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
Parse.lyOwn your audience. Own your future.
Comparison · Web Analytics · weekly run Nov 2
Hotjar vs Parse.ly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 0 for Parse.ly.
Choose Hotjar if…
- You want the brand AI engines rank higher (4.9 vs 0)
- You need ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
Choose Parse.ly if…
- You need SOC 2 or GDPR or CCPA coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hotjar | Parse.ly |
|---|---|---|
| Visibility score | 4.9% | 0% |
| Change vs last week | New | New |
| Rank in Web Analytics | #15 | #42 |
| Share of voice | 1.9% | 0% |
| Mentions this run | 10 | 0 |
| Positive in AI answers | 6% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar 0pp · Parse.ly 0pp over 0 weekly runs.
Engine by engine
Hotjar leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarParse.ly
Head to head in AI answers
0 engine answers name both brands
0Hotjar ranked higher
0Parse.ly ranked higher
Features, pricing & fit
| Dimension | Hotjar | Parse.ly |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $39 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Cloud-based |
| Integrations | 10+ | — |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | SOC 2, ISO 27001, GDPR, CCPA |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | — |
| Founded | — | 2009 |
| Headquarters | — | San Francisco |
| Employees | — | 1,001–5,000 |
| Funding | — | Series A · $13M raised |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Newsrooms, publishers and marketing teams that want to understand content performance and build reader loyalty. |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Parse.ly
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Parse.ly
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hotjar vs Parse.ly”, https://slateindex.ai/compare/hotjar-vs-parse-ly, data of Nov 2, 2026. Licence: CC BY 4.0.