HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
SE RankingSEO software with data you can trust
Comparison · Web Analytics · weekly run Nov 2
Hotjar vs SE Ranking
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 0.7 for SE Ranking.
Choose Hotjar if…
- You want the brand AI engines rank higher (4.9 vs 0.7)
- You want a free plan to start
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Usage-based pricing suits your budget better than flat tiers
Choose SE Ranking if…
- AI answers describe it more positively (66% vs 6% positive)
- Flat tiers pricing suits your budget better than usage-based
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hotjar | SE Ranking |
|---|---|---|
| Visibility score | 4.9% | 0.7% |
| Change vs last week | New | New |
| Rank in Web Analytics | #15 | #35 |
| Share of voice | 1.9% | 0.2% |
| Mentions this run | 10 | 1 |
| Positive in AI answers | 6% | 66% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar 0pp · SE Ranking 0pp over 0 weekly runs.
Engine by engine
Hotjar leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarSE Ranking
Head to head in AI answers
0 engine answers name both brands
0Hotjar ranked higher
0SE Ranking ranked higher
Features, pricing & fit
| Dimension | Hotjar | SE Ranking |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | Free; paid from $39 / mo | $129 / mo |
| Free plan | Yes | No · 14-day trial |
| Deployment | — | Cloud-based |
| Integrations | 10+ | — |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | — |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | Help Center and Academy resources, Chat and email support, Customer Success support on higher-tier plans, Personalized onboarding on Growth plan |
| Employees | — | 201–500 |
| Funding | — | Growth/VC (lead: Digital Future) |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Agencies and in-house SEO teams |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
SE Ranking
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
- Transparent, published pricing
- Discounts and 14-day free trial
- Strong user ratings and reviews
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hotjar vs SE Ranking”, https://slateindex.ai/compare/hotjar-vs-se-ranking, data of Nov 2, 2026. Licence: CC BY 4.0.