HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
SimilarwebAI-powered digital data intelligence for market, competitive and consumer insights.
Comparison · Web Analytics · weekly run Nov 2
Hotjar vs Similarweb
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Similarweb is the stronger AI pick in Web Analytics: it has a visibility score of 7.2 versus 4.9 for Hotjar, and ranks ahead in 0% of the answers that name both.
Choose Hotjar if…
- You want a free plan to start
- AI answers describe it more positively (6% vs 0% positive)
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 coverage
- Usage-based pricing suits your budget better than flat tiers
Choose Similarweb if…
- You want the brand AI engines rank higher (7.2 vs 4.9)
- You need ISO/IEC 27001:2022 or SOC 3 coverage
- Flat tiers pricing suits your budget better than usage-based
- competitive web traffic analysis and market intelligence
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hotjar | Similarweb |
|---|---|---|
| Visibility score | 4.9% | 7.2% |
| Change vs last week | New | New |
| Rank in Web Analytics | #15 | #12 |
| Share of voice | 1.9% | 2.5% |
| Mentions this run | 10 | 13 |
| Positive in AI answers | 6% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar 0pp · Similarweb 0pp over 0 weekly runs.
Engine by engine
Similarweb leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarSimilarweb
Head to head in AI answers
4 engine answers name both brands
4Hotjar ranked higher
0Similarweb ranked higher
| Prompt | Engine | Hotjar | Similarweb |
|---|---|---|---|
| How do I choose a web analytics tool for a mid-market team? | Perplexity | #7 | #9 |
| What are the best Web Analytics tools in 2026? | Perplexity | #10 | #11 |
| Compare the leading Web Analytics platforms | Perplexity | #7 | #12 |
| Official website of the top web analytics tool vendors | Perplexity | #7 | #14 |
Features, pricing & fit
| Dimension | Hotjar | Similarweb |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | Free; paid from $39 / mo | Contact sales |
| Free plan | Yes | No |
| Integrations | 10+ | — |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | ISO/IEC 27001:2022, SOC 2 Type 2, SOC 3 |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | Email support (support@similarweb.com), Dedicated enterprise support, Sales chat |
| Founded | — | 2009 |
| Headquarters | — | New York, NY, United States |
| Employees | — | 1,001–5,000 |
| Funding | — | IPO (NYSE) · $240M raised |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Marketers, researchers, and SEO and PPC teams |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Similarweb
- competitive web traffic analysis and market intelligence
- cross-domain traffic sourcing and market share benchmarking
- competitor benchmarking and market research
- free trial and limited free version
- not suited to precise first-party conversion measurement
- ranked behind Google Analytics and Amplitude in one comparison
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hotjar vs Similarweb”, https://slateindex.ai/compare/hotjar-vs-similarweb, data of Nov 2, 2026. Licence: CC BY 4.0.