Hotjar vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 0.3 for Smartlook, and ranks ahead in 100% of the answers that name both.
Choose Hotjar if…
- You want the brand AI engines rank higher (4.9 vs 0.3)
- AI answers describe it more positively (6% vs 0% positive)
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Session replay and heatmaps for behavior analysis
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hotjar | Smartlook |
|---|---|---|
| Visibility score | 4.9% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #15 | #39 |
| Share of voice | 1.9% | 0.2% |
| Mentions this run | 10 | 1 |
| Positive in AI answers | 6% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
Hotjar leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Hotjar | Smartlook |
|---|---|---|---|
| Official website of the top web analytics tool vendors | ChatGPT | #16 | #20 |
Features, pricing & fit
| Dimension | Hotjar | Smartlook |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $39 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Cloud |
| Integrations | 10+ | — |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | — |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Funding | — | Series A · $4M raised |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Plans side by side
Hotjar
Smartlook
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hotjar vs Smartlook”, https://slateindex.ai/compare/hotjar-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.