HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
SnowplowThe Real-Time Customer Context Layer for AI
Comparison · Web Analytics · weekly run Nov 2
Hotjar vs Snowplow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 0 for Snowplow.
Choose Hotjar if…
- You want the brand AI engines rank higher (4.9 vs 0)
- You want a free plan to start
- You need ISO 27017 or ISO 27018 or ISO 27701 coverage
- Session replay and heatmaps for behavior analysis
Choose Snowplow if…
- You need ISO/IEC 42001:2023 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hotjar | Snowplow |
|---|---|---|
| Visibility score | 4.9% | 0% |
| Change vs last week | New | New |
| Rank in Web Analytics | #15 | #44 |
| Share of voice | 1.9% | 0% |
| Mentions this run | 10 | 0 |
| Positive in AI answers | 6% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar 0pp · Snowplow 0pp over 0 weekly runs.
Engine by engine
Hotjar leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarSnowplow
Head to head in AI answers
0 engine answers name both brands
0Hotjar ranked higher
0Snowplow ranked higher
Features, pricing & fit
| Dimension | Hotjar | Snowplow |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Free; paid from $39 / mo | Contact sales |
| Free plan | Yes | No · 14-day trial |
| Deployment | — | Private Managed Cloud in the customer's own AWS, GCP or Azure account, or a fully managed Cloud deployment hosted by Snowplow |
| Integrations | 10+ | — |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | ISO 27001, SOC 2 Type 2, ISO/IEC 42001:2023 |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | 24/7 customer support, Technical Services |
| Founded | — | 2012 |
| Headquarters | — | London, United Kingdom |
| Employees | — | 51–200 |
| Funding | — | Venture capital round (investor not attributed) · $55M raised |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Digital-first companies whose product and data teams build on trusted, first-party behavioral data |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Snowplow
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hotjar vs Snowplow”, https://slateindex.ai/compare/hotjar-vs-snowplow, data of Nov 2, 2026. Licence: CC BY 4.0.