HotjarHotjar is now Contentsquare: heatmaps, recordings and surveys.
vs
StatcounterWeb Analytics Made Easy
Comparison · Web Analytics · weekly run Nov 2
Hotjar vs Statcounter
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hotjar is the stronger AI pick in Web Analytics: it has a visibility score of 4.9 versus 0.7 for Statcounter.
Choose Hotjar if…
- You want the brand AI engines rank higher (4.9 vs 0.7)
- AI answers describe it more positively (6% vs 0% positive)
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or SOC 2 Type 2 coverage
- Session replay and heatmaps for behavior analysis
Choose Statcounter if…
- You want a lower entry price ($9 vs $39)
- free trial without credit card required
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Hotjar | Statcounter |
|---|---|---|
| Visibility score | 4.9% | 0.7% |
| Change vs last week | New | New |
| Rank in Web Analytics | #15 | #36 |
| Share of voice | 1.9% | 0.2% |
| Mentions this run | 10 | 1 |
| Positive in AI answers | 6% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Hotjar 0pp · Statcounter 0pp over 0 weekly runs.
Engine by engine
Hotjar leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HotjarStatcounter
Head to head in AI answers
0 engine answers name both brands
0Hotjar ranked higher
0Statcounter ranked higher
Features, pricing & fit
| Dimension | Hotjar | Statcounter |
|---|---|---|
| Pricing model | Usage-based | Usage-based |
| Entry price | Free; paid from $39 / mo | Free; paid from $9 / mo |
| Free plan | Yes | Yes |
| Deployment | — | Small tracking code snippet inserted on the website |
| Integrations | 10+ | — |
| Compliance | ISO 27001, ISO 27017, ISO 27018, ISO 27701, SOC 2 Type 2 | — |
| Support | AI-powered support on the free plan, Priority support on Pro and Enterprise, Community, Education | Live chat support on Premium plans, FAQ, installation guides and forum, Contact form |
| Founded | — | 1999 |
| Headquarters | — | Dublin, Ireland |
| Employees | — | 1–10 |
| Best for | Midsize and SMB businesses that want heatmaps, session recordings and surveys in one product experience platform. | Website owners and marketers who want visitor insight without analytics training |
Plans side by side
Hotjar
Free$0forever
Growth$39month, billed yearly ($49 billed monthly); from 7k monthly sessions
ProCustomcustom
EnterpriseCustomcustom
Statcounter
Basic$0month
Premium$9month (20,000 sessions; up to $399/mo for 5,000,000 sessions)
Premium Plus$19month (20,000 sessions; up to $499/mo for 5,000,000 sessions)
Pros and cons
Themes from the AI answers that mention each brand
Hotjar
- Session replay and heatmaps for behavior analysis
- Combines visual behavior with quantitative and feedback data
- Basic free tier or trial available
Statcounter
- free trial without credit card required
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Hotjar vs Statcounter”, https://slateindex.ai/compare/hotjar-vs-statcounter, data of Nov 2, 2026. Licence: CC BY 4.0.