HubSpotThe agentic customer platform to scale your business.
vs
Jira Service ManagementService management for IT and business teams from Atlassian
Comparison · Help Desk · weekly run Nov 3
HubSpot vs Jira Service Management
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Help Desk: it has a visibility score of 26.5 versus 21.4 for Jira Service Management, and ranks ahead in 67% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (26.5 vs 21.4)
- You need SOC 2 Type II or SOC 3 coverage
- intuitive, user-friendly interface
- generous free tier
Choose Jira Service Management if…
- AI answers describe it more positively (48% vs 35% positive)
- You need SOC 2 or PCI DSS or ISO/IEC 27001 or ISO/IEC 27018 or FedRAMP coverage
- Built for engineering, DevOps and development-heavy teams
- Well suited to internal IT support and service desks
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | Jira Service Management |
|---|---|---|
| Visibility score | 26.5% | 21.4% |
| Change vs last week | up+1.9% | up+0.4% |
| Rank in Help Desk | #6 | #8 |
| Share of voice | 7.2% | 7.2% |
| Mentions this run | 36 | 37 |
| Positive in AI answers | 35% | 48% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot +1.8000000000000007pp · Jira Service Management +0.29999999999999716pp over 1 weekly runs.
Engine by engine
HubSpot leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotJira Service Management
Head to head in AI answers
18 engine answers name both brands
12HubSpot ranked higher
6Jira Service Management ranked higher
| Prompt | Engine | HubSpot | Jira Service Management |
|---|---|---|---|
| What is a help desk platform and when does a company need one? | Perplexity | #1 | #5 |
| How do I choose a help desk platform for a mid-market team? | ChatGPT | #2 | #6 |
| Top help desk platform options for B2B SaaS companies | AI Mode | #3 | #5 |
| Best help desk platform for startups | AI Mode | #3 | #4 |
| Best help desk platform for enterprise | Perplexity | #10 | #5 |
| Compare the leading Help Desk platforms | ChatGPT | #8 | #4 |
| Compare the leading Help Desk platforms | AI Mode | #4 | #6 |
| Compare the leading Help Desk platforms | Perplexity | #7 | #4 |
| Alternatives to the most popular help desk platform | ChatGPT | #6 | #7 |
| Alternatives to the most popular help desk platform | Perplexity | #6 | #7 |
| Which Help Desk vendors do analysts recommend? | Perplexity | #8 | #7 |
| Is there a free help desk platform for small teams? | ChatGPT | #3 | #4 |
Features, pricing & fit
| Dimension | HubSpot | Jira Service Management |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Cloud; Data Center sales ended March 2026; Atlassian Government Cloud for government customers |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2, PCI DSS, ISO/IEC 27001, ISO/IEC 27018, FedRAMP |
| Support | Phone | — |
| Founded | 2006 | 2020 |
| Headquarters | Cambridge, Massachusetts, United States | Sydney, Australia |
| Employees | 5,000+ | 5,000+ |
| Funding | Corporate round | — |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | IT and service teams already using Jira and Confluence who need an internal service desk |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Jira Service Management
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Jira Service Management
- Built for engineering, DevOps and development-heavy teams
- Well suited to internal IT support and service desks
- Free for up to 3 agents with SLAs and escalation features
- Connects support tickets with software development and Atlassian tools
- Paid per-agent pricing applies after the free tier
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “HubSpot vs Jira Service Management”, https://slateindex.ai/compare/hubspot-vs-jira-service-management, data of Nov 3, 2026. Licence: CC BY 4.0.