HubSpotThe agentic customer platform to scale your business.
vs
KhorosTurns customer conversations into intelligence with Aurora AI and Iris AI
Comparison · Social Media Management · weekly run Nov 2
HubSpot vs Khoros
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Social Media Management: it has a visibility score of 21.7 versus 1.4 for Khoros, and ranks ahead in 50% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (21.7 vs 1.4)
- AI answers describe it more positively (35% vs 33% positive)
- You need SOC 2 Type II or SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Khoros if…
- You need AICPA SOC or ISO 27001 or ISO 22301 or ISO 27701 or PCI DSS 4.0 coverage
- Recommended by analysts for enterprise-scale social media management
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Khoros |
|---|---|---|
| Visibility score | 21.7% | 1.4% |
| Change vs last week | New | New |
| Rank in Social Media Management | #5 | #27 |
| Share of voice | 5.7% | 0.5% |
| Mentions this run | 33 | 3 |
| Positive in AI answers | 35% | 33% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Khoros 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HubSpotKhoros
Head to head in AI answers
2 engine answers name both brands
1HubSpot ranked higher
1Khoros ranked higher
| Prompt | Engine | HubSpot | Khoros |
|---|---|---|---|
| Best social media management tool for enterprise | Perplexity | #4 | #6 |
| Which Social Media Management vendors do analysts recommend? | Perplexity | #12 | #5 |
Features, pricing & fit
| Dimension | HubSpot | Khoros |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Hosted on AWS in the US, Ireland and Australia |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | AICPA SOC, ISO 27001, ISO 22301, ISO 27701, PCI DSS 4.0 |
| Support | Phone | Free product coaching sessions via Zoom, Khoros Professional Services for implementation, Khoros Strategic Services, Get Support portal |
| Founded | 2006 | 2019 |
| Headquarters | Cambridge, Massachusetts, United States | Austin, Texas, United States |
| Employees | 5,000+ | 501–1,000 |
| Funding | Corporate round | Private equity round led by Vista Equity Partners · $138M raised |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Large enterprise brands with high regulatory control needs |
Plans side by side
HubSpot
Free$0month
Starter$7month per seat (promotional, new customers; $20/mo/seat standard)
Professional$800month, includes 3 Core Seats (annual commitment; $890/mo)
Enterprise$3,600month, includes 5 Core Seats
Khoros
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Khoros
- Recommended by analysts for enterprise-scale social media management
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Khoros”, https://slateindex.ai/compare/hubspot-vs-khoros, data of Nov 2, 2026. Licence: CC BY 4.0.