HubSpot vs Membrain

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in Sales Enablement: it has a visibility score of 39.1 versus 1.4 for Membrain, and ranks ahead in 0% of the answers that name both.

Choose HubSpot if…

You want the brand AI engines rank higher (39.1 vs 1.4)
You want a free plan to start
You need SOC 2 Type II or SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

Choose Membrain if…

You need SOC 2 Type 1 coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	HubSpot	Membrain
Visibility score	39.1%	1.4%
Change vs last week	New	New
Rank in Sales Enablement	#3	#29
Share of voice	9.8%	0.3%
Mentions this run	54	2
Positive in AI answers	35%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot 0pp · Membrain 0pp over 0 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

37%

0.9%

AI Mode

39.1%

Perplexity

41.3%

3.1%

HubSpotMembrain

Head to head in AI answers

1 engine answers name both brands

0HubSpot ranked higher

1Membrain ranked higher

Prompt	Engine	HubSpot	Membrain
Which sales enablement platform has transparent pricing?	Perplexity	#4	#2

Features, pricing & fit

Dimension	HubSpot	Membrain
Pricing model	Per seat	Per seat
Entry price	Free; paid from $7 per seat / mo	$49 per seat / mo
Free plan	Yes	No
Onboarding fee	$3,000	—
Deployment	Cloud	Cloud-based
Integrations	2000+	—
Compliance	SOC 2 Type II, SOC 3	SOC 2 Type 1
Support	Phone	Help Center, Services & Training, Ongoing support
Founded	2006	2012
Headquarters	Cambridge, Massachusetts, United States	Stockholm, Sweden
Employees	5,000+	11–50
Funding	Corporate round	Additional business angels (Bengt Nilsson and Thomas Rogalin)
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	Complex B2B sales organizations that want their sales process, playbooks and coaching built into the CRM.