HubSpot vs Microsoft Dynamics 365
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in CRM: it has a visibility score of 67.6 versus 30.7 for Microsoft Dynamics 365, and ranks ahead in 60% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (67.6 vs 30.7)
- AI answers describe it more positively (35% vs 29% positive)
- You need SOC 2 Type II coverage
- intuitive, user-friendly interface
Choose Microsoft Dynamics 365 if…
- You need ISO 27001 or ISO 27017 or ISO 27018 or ISO 27701 or ISO 9001 or SOC 1 or SOC 2 coverage
- Deep integration with the Microsoft ecosystem
- Enterprise-scale CRM and ERP suite
- Copilot AI integration for structured sales workflows
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | Microsoft Dynamics 365 |
|---|---|---|
| Visibility score | 67.6% | 30.7% |
| Change vs last week | down−1.8% | up+10.7% |
| Rank in CRM | #1 | #5 |
| Share of voice | 14.2% | 7.5% |
| Mentions this run | 65 | 35 |
| Positive in AI answers | 35% | 29% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot −1.9000000000000057pp · Microsoft Dynamics 365 +10.7pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
35 engine answers name both brands
| Prompt | Engine | HubSpot | Microsoft Dynamics 365 |
|---|---|---|---|
| How do I choose a CRM for a mid-market team? | ChatGPT | #1 | #3 |
| How do I choose a CRM for a mid-market team? | AI Mode | #1 | #7 |
| How do I choose a CRM for a mid-market team? | Perplexity | #1 | #3 |
| What features matter most in a CRM? | ChatGPT | #4 | #2 |
| What are common mistakes when buying a CRM? | ChatGPT | #1 | #3 |
| What is the difference between a CRM and a marketing automation platform? | ChatGPT | #2 | #3 |
| What should a CRM integrate with? | ChatGPT | #2 | #1 |
| What should a CRM integrate with? | AI Mode | #2 | #1 |
| What should a CRM integrate with? | Perplexity | #2 | #1 |
| How long does it take to roll out a CRM? | ChatGPT | #2 | #3 |
| What are the best CRM tools in 2026? | ChatGPT | #2 | #5 |
| What are the best CRM tools in 2026? | Perplexity | #2 | #8 |
Features, pricing & fit
| Dimension | HubSpot | Microsoft Dynamics 365 |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | — |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | ISO 27001, ISO 27017, ISO 27018, ISO 27701, ISO 9001, SOC 1, SOC 2, SOC 3 |
| Support | Phone | Technical support, Community, Documentation, Partner network |
| Founded | 2006 | — |
| Headquarters | Cambridge, Massachusetts, United States | Redmond, Washington, USA |
| Employees | 5,000+ | 5,000+ |
| Funding | Corporate round | — |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Organizations already using Microsoft 365 that want CRM and ERP apps in one suite. |
Plans side by side
HubSpot
Microsoft Dynamics 365
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Microsoft Dynamics 365
- Deep integration with the Microsoft ecosystem
- Enterprise-scale CRM and ERP suite
- Copilot AI integration for structured sales workflows
- Strong analytical dimensions functionality in Business Central
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “HubSpot vs Microsoft Dynamics 365”, https://slateindex.ai/compare/hubspot-vs-microsoft-dynamics-365, data of Nov 3, 2026. Licence: CC BY 4.0.