HubSpot vs Siteimprove

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

HubSpot is the stronger AI pick in SEO Tools: it has a visibility score of 10.5 versus 0.6 for Siteimprove, and ranks ahead in 0% of the answers that name both.

Choose HubSpot if…

You want the brand AI engines rank higher (10.5 vs 0.6)
You need more native integrations (2000+ vs 40+)
You need SOC 2 Type II or SOC 3 coverage
You prefer a larger, established vendor (5,000+ employees)

Choose Siteimprove if…

AI answers describe it more positively (50% vs 35% positive)
You need ISO/IEC 27001:2022 coverage

AI visibility side by side

Latest weekly run · Nov 2

Metric	HubSpot	Siteimprove
Visibility score	10.5%	0.6%
Change vs last week	New	New
Rank in SEO Tools	#9	#39
Share of voice	3.9%	0.4%
Mentions this run	21	2
Positive in AI answers	35%	50%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot 0pp · Siteimprove 0pp over 0 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

9.6%

0.9%

AI Mode

4.1%

Perplexity

17.8%

0.9%

HubSpotSiteimprove

Head to head in AI answers

1 engine answers name both brands

0HubSpot ranked higher

1Siteimprove ranked higher

Prompt	Engine	HubSpot	Siteimprove
Which SEO Tools vendors do analysts recommend?	Perplexity	#15	#11

Features, pricing & fit

Dimension	HubSpot	Siteimprove
Pricing model	Per seat	—
Entry price	Free; paid from $7 per seat / mo	—
Free plan	Yes	—
Onboarding fee	$3,000	—
Deployment	Cloud	—
Integrations	2000+	40+
Compliance	SOC 2 Type II, SOC 3	ISO/IEC 27001:2022
Support	Phone	Platform onboarding, Accessibility testing by certified experts, Consulting in digital accessibility and digital marketing
Founded	2006	2003
Headquarters	Cambridge, Massachusetts, United States	Bloomington, Minnesota, USA
Employees	5,000+	201–500
Funding	Corporate round	Minority investment led by Summit Partners · $55M raised
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	Organizations that must balance regulatory compliance with search and content performance.