Moz Pro vs Siteimprove
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Moz Pro is the stronger AI pick in SEO Tools: it has a visibility score of 25.9 versus 0.6 for Siteimprove, and ranks ahead in 100% of the answers that name both.
Choose Moz Pro if…
- You want the brand AI engines rank higher (25.9 vs 0.6)
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
Choose Siteimprove if…
- AI answers describe it more positively (50% vs 31% positive)
- You need ISO/IEC 27001:2022 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Moz Pro | Siteimprove |
|---|---|---|
| Visibility score | 25.9% | 0.6% |
| Change vs last week | New | New |
| Rank in SEO Tools | #5 | #39 |
| Share of voice | 6.8% | 0.4% |
| Mentions this run | 35 | 2 |
| Positive in AI answers | 31% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Moz Pro 0pp · Siteimprove 0pp over 0 weekly runs.
Engine by engine
Moz Pro leads on 3 of 3 engines
Head to head in AI answers
2 engine answers name both brands
| Prompt | Engine | Moz Pro | Siteimprove |
|---|---|---|---|
| Which SEO Tools vendors do analysts recommend? | ChatGPT | #7 | #8 |
| Which SEO Tools vendors do analysts recommend? | Perplexity | #5 | #11 |
Features, pricing & fit
| Dimension | Moz Pro | Siteimprove |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Free; paid from $49 / mo | — |
| Free plan | Yes | — |
| Deployment | Cloud-based software as a service | — |
| Integrations | — | 40+ |
| Compliance | — | ISO/IEC 27001:2022 |
| Support | 24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough | Platform onboarding, Accessibility testing by certified experts, Consulting in digital accessibility and digital marketing |
| Founded | — | 2003 |
| Headquarters | — | Bloomington, Minnesota, USA |
| Employees | — | 201–500 |
| Funding | Series C · $29M raised | Minority investment led by Summit Partners · $55M raised |
| Best for | SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit | Organizations that must balance regulatory compliance with search and content performance. |
Plans side by side
Moz Pro
Siteimprove
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Moz Pro
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
- cost-effective, user-friendly alternative for foundational tracking and local SEO
- simpler, lower-cost all-in-one platform good for beginners and small teams
Siteimprove
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Moz Pro vs Siteimprove”, https://slateindex.ai/compare/moz-pro-vs-siteimprove, data of Nov 2, 2026. Licence: CC BY 4.0.