iContact vs Oracle Responsys
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Oracle Responsys is the stronger AI pick in Email Marketing: it has a visibility score of 2 versus 0.7 for iContact.
Choose iContact if…
No clear advantage in the published data.
Choose Oracle Responsys if…
- You want the brand AI engines rank higher (2 vs 0.7)
- Recognised as a leading enterprise email platform in Forrester's evaluation
- Suited to sophisticated B2C marketing programs
AI visibility side by side
Latest weekly run · Nov 2
| Metric | iContact | Oracle Responsys |
|---|---|---|
| Visibility score | 0.7% | 2% |
| Change vs last week | New | New |
| Rank in Email Marketing | #39 | #27 |
| Share of voice | 0.2% | 0.7% |
| Mentions this run | 1 | 4 |
| Positive in AI answers | — | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
iContact 0pp · Oracle Responsys 0pp over 0 weekly runs.
Engine by engine
Oracle Responsys leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | iContact | Oracle Responsys |
|---|---|---|
| Deployment | Cloud-based | Cloud service |
| Support | Dedicated customer service team, Deliverability specialists | — |
| Founded | 2003 | — |
| Headquarters | Morrisville, NC | — |
| Employees | 51–200 | — |
| Funding | Series B (JMI Equity) | Series E |
| Best for | Small and independent businesses that want to send marketing email without prior marketing experience | — |
Pros and cons
Themes from the AI answers that mention each brand
iContact
Profile in progress.
Oracle Responsys
- Recognised as a leading enterprise email platform in Forrester's evaluation
- Suited to sophisticated B2C marketing programs
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “iContact vs Oracle Responsys”, https://slateindex.ai/compare/icontact-vs-oracle-responsys, data of Nov 2, 2026. Licence: CC BY 4.0.