HubSpot vs Oracle Responsys
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 2 for Oracle Responsys, and ranks ahead in 100% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (29.4 vs 2)
- AI answers describe it more positively (35% vs 0% positive)
- You need SOC 2 Type II or SOC 3 coverage
- intuitive, user-friendly interface
Choose Oracle Responsys if…
- Recognised as a leading enterprise email platform in Forrester's evaluation
- Suited to sophisticated B2C marketing programs
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HubSpot | Oracle Responsys |
|---|---|---|
| Visibility score | 29.4% | 2% |
| Change vs last week | New | New |
| Rank in Email Marketing | #4 | #27 |
| Share of voice | 6.8% | 0.7% |
| Mentions this run | 36 | 4 |
| Positive in AI answers | 35% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot 0pp · Oracle Responsys 0pp over 0 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | HubSpot | Oracle Responsys |
|---|---|---|---|
| Best email marketing platform for enterprise | ChatGPT | #5 | #7 |
| Which Email Marketing vendors do analysts recommend? | ChatGPT | #7 | #10 |
| Official website of the top email marketing platform vendors | ChatGPT | #2 | #19 |
| What are the pros and cons of Adobe Marketo Engage? | ChatGPT | #3 | #4 |
Features, pricing & fit
| Dimension | HubSpot | Oracle Responsys |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | Free; paid from $7 per seat / mo | — |
| Free plan | Yes | — |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Cloud service |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | — |
| Support | Phone | — |
| Founded | 2006 | — |
| Headquarters | Cambridge, Massachusetts, United States | — |
| Employees | 5,000+ | — |
| Funding | Corporate round | Series E |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | — |
Plans side by side
HubSpot
Oracle Responsys
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Oracle Responsys
- Recognised as a leading enterprise email platform in Forrester's evaluation
- Suited to sophisticated B2C marketing programs
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HubSpot vs Oracle Responsys”, https://slateindex.ai/compare/hubspot-vs-oracle-responsys, data of Nov 2, 2026. Licence: CC BY 4.0.