Oracle Responsys vs Salesforce
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Salesforce is the stronger AI pick in Email Marketing: it has a visibility score of 21.9 versus 2 for Oracle Responsys, and ranks ahead in 100% of the answers that name both.
Choose Oracle Responsys if…
- Recognised as a leading enterprise email platform in Forrester's evaluation
- Suited to sophisticated B2C marketing programs
Choose Salesforce if…
- You want the brand AI engines rank higher (21.9 vs 2)
- AI answers describe it more positively (21% vs 0% positive)
- You need ISO 27001:2022 or ISO 27017 or ISO 27018 or SOC 1 or SOC 2 or SOC 3 or HITRUST coverage
- Powerful reporting, automation and customisation
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Oracle Responsys | Salesforce |
|---|---|---|
| Visibility score | 2% | 21.9% |
| Change vs last week | New | New |
| Rank in Email Marketing | #27 | #7 |
| Share of voice | 0.7% | 5.2% |
| Mentions this run | 4 | 27 |
| Positive in AI answers | 0% | 21% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Oracle Responsys 0pp · Salesforce 0pp over 0 weekly runs.
Engine by engine
Salesforce leads on 3 of 3 engines
Head to head in AI answers
5 engine answers name both brands
| Prompt | Engine | Oracle Responsys | Salesforce |
|---|---|---|---|
| Best email marketing platform for enterprise | ChatGPT | #7 | #1 |
| Which Email Marketing vendors do analysts recommend? | ChatGPT | #10 | #3 |
| Which Email Marketing vendors do analysts recommend? | Perplexity | #2 | #1 |
| Official website of the top email marketing platform vendors | ChatGPT | #19 | #13 |
| What are the pros and cons of Adobe Marketo Engage? | ChatGPT | #4 | #2 |
Features, pricing & fit
| Dimension | Oracle Responsys | Salesforce |
|---|---|---|
| Deployment | Cloud service | Cloud (SaaS) |
| Compliance | — | ISO 27001:2022, ISO 27017, ISO 27018, SOC 1, SOC 2, SOC 3, HITRUST |
| Support | — | Phone, Trailblazer Community, Success Plans, Trailhead training |
| Founded | — | 1999 |
| Headquarters | — | San Francisco, California |
| Employees | — | 5,000+ |
| Funding | Series E | — |
| Best for | — | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform |
Pros and cons
Themes from the AI answers that mention each brand
Oracle Responsys
- Recognised as a leading enterprise email platform in Forrester's evaluation
- Suited to sophisticated B2C marketing programs
Salesforce
- Powerful reporting, automation and customisation
- Market leader and gold standard CRM
- Deep ecosystem and strong CRM integrations
- Built for large enterprises and scaling
- Free trial to test its features
- Requires a dedicated administrator to manage
- High enterprise pricing
- Heavy, slow implementation that suits large budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Oracle Responsys vs Salesforce”, https://slateindex.ai/compare/oracle-responsys-vs-salesforce, data of Nov 2, 2026. Licence: CC BY 4.0.