Adobe Marketo Engage vs Oracle Responsys
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Adobe Marketo Engage is the stronger AI pick in Email Marketing: it has a visibility score of 6.9 versus 2 for Oracle Responsys, and ranks ahead in 100% of the answers that name both.
Choose Adobe Marketo Engage if…
- You want the brand AI engines rank higher (6.9 vs 2)
- AI answers describe it more positively (22% vs 0% positive)
- You need ISO 27001 or SOC 2 or SOC 3 or ISO 22301 or ISO 27018 or ISO 27017 coverage
- enterprise-grade scalability
Choose Oracle Responsys if…
- Recognised as a leading enterprise email platform in Forrester's evaluation
- Suited to sophisticated B2C marketing programs
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Adobe Marketo Engage | Oracle Responsys |
|---|---|---|
| Visibility score | 6.9% | 2% |
| Change vs last week | New | New |
| Rank in Email Marketing | #15 | #27 |
| Share of voice | 2.6% | 0.7% |
| Mentions this run | 14 | 4 |
| Positive in AI answers | 22% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Adobe Marketo Engage 0pp · Oracle Responsys 0pp over 0 weekly runs.
Engine by engine
Adobe Marketo Engage leads on 2 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | Adobe Marketo Engage | Oracle Responsys |
|---|---|---|---|
| Best email marketing platform for enterprise | ChatGPT | #6 | #7 |
| Which Email Marketing vendors do analysts recommend? | ChatGPT | #6 | #10 |
| Official website of the top email marketing platform vendors | ChatGPT | #16 | #19 |
| What are the pros and cons of Adobe Marketo Engage? | ChatGPT | #1 | #4 |
Features, pricing & fit
| Dimension | Adobe Marketo Engage | Oracle Responsys |
|---|---|---|
| Deployment | Cloud-hosted, with infrastructure in data centers in the United States, the United Kingdom and other locations. | Cloud service |
| Compliance | ISO 27001, SOC 2, SOC 3, ISO 22301, ISO 27018, ISO 27017 | — |
| Funding | IPO (NASDAQ) | Series E |
Pros and cons
Themes from the AI answers that mention each brand
Adobe Marketo Engage
- enterprise-grade scalability
- sophisticated multi-channel customer journeys
- advanced lead scoring and account-based marketing
- multi-touch attribution
- deep CRM integration
- complexity that is hard to manage
- high cost and custom-negotiated pricing
- demanding implementation needing technical operations resources
Oracle Responsys
- Recognised as a leading enterprise email platform in Forrester's evaluation
- Suited to sophisticated B2C marketing programs
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Adobe Marketo Engage vs Oracle Responsys”, https://slateindex.ai/compare/adobe-marketo-engage-vs-oracle-responsys, data of Nov 2, 2026. Licence: CC BY 4.0.