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SlateIndex

Oracle Responsys

New

B2C campaign management across email, SMS, push, mobile and web

Email Marketing

#27 of 55 in Email Marketing0% positive in AI answers

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Visibility score
2%
New vs last week
Weekly run · Nov 2

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • Oracle Responsys ranks #27 of 55 in Email Marketing with an AI visibility score of 2 (SlateIndex, Nov 2, 2026).
  • Oracle Responsys is most visible on Perplexity (3.1) and least on Google AI Mode (0).
  • AI engines name Oracle Responsys in 4 of the 30 Email Marketing buyer prompts SlateIndex tracks.
  • gartner.com is the source AI engines cite most in answers about Oracle Responsys, with 8 citations.

About

Company details for Oracle Responsys

Oracle Responsys is a B2C campaign-management and cross-channel marketing platform. It covers email, SMS, push, mobile and web messaging. It is delivered as a cloud service and has been part of Oracle since its 2014 acquisition. It ranks #27 of 55 in Email Marketing on SlateIndex and has a visibility score of 2 in the latest weekly run.

Its differentiator: real-time personalization and marketing automation integration, according to a G2 comparison.

Categories
Email Marketing
Company type
Division of Oracle
Funding
Series E
Deployment
Cloud service

Read from g2.com, cuspera.com, community.oracle.com, oracle.com, seedtable.com, docs.oracle.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score
2%
across Email Marketing answers, weighted by position
ChatGPT3%
AI Mode0%
Perplexity3.1%
Change
New
vs last week’s run
Category rank
#27 of 55
in Email Marketing
Mentions
4
in this week’s run
Share of voice
0.7%
of AI mentions in Email Marketing

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now2%
30-day change—
High · low2% · 2%
Rank#27
0%25%50%75%100%Nov 2Oracle Responsys 2%

Changes appear after the second weekly run in Email Marketing. Mailchimp leads the category at 45.4%.

AI mentions & citations

Recent answers that name Oracle Responsys

All prompts

Which Email Marketing vendors do analysts recommend?

Oracle — A leading enterprise email platform in Forrester’s evaluation, suited to sophisticated B2C marketing programs.

Perplexity · run of Nov 2

What are the pros and cons of Adobe Marketo Engage?

Oracle Eloqua – Official website.

ChatGPT · run of Nov 2

Best email marketing platform for enterprise

ChatGPT · run of Nov 2

Which Email Marketing vendors do analysts recommend?

Oracle – enterprise marketing technology.

ChatGPT · run of Nov 2

Official website of the top email marketing platform vendors

ChatGPT · run of Nov 2

Products & features

What Oracle Responsys sells

Responsys Campaign Management

Cross-channel B2C campaign management across email, SMS, push, mobile and web.

Mobile SDK

Mobile SDK that includes MessageCenter for in-app messaging.

Web push campaigns

Web push campaigns for reaching website visitors.

Strengths engines cite

  • Recognised as a leading enterprise email platform in Forrester's evaluation
  • Suited to sophisticated B2C marketing programs

Target market & buyers

B2C marketers

Notable customers include OUTRIGGER, Jetstar.

IndustryPrimary use case
B2C marketingEngagement, campaign and communication management, plus segmentation, loyalty and content management
HospitalityCampaign management with a hospitality focus (OUTRIGGER)

Funding & recent developments

Funding

RoundYearAmount
Round led by Accel Partners2000$23M
Series E——
Latest known roundTotal raised
Series E—

Recent developments

  1. Oct 2025ProductInfrastructure and capacity upgrades ahead of holiday season

    Oracle applied infrastructure and capacity upgrades before the holiday season, with a maintenance freeze from October 31, 2025.

  2. Sep 2025Product25C release adds RCS messaging

    RCS messaging through a Google-certified app and optional authentication for the mobile SDK were added.

  3. May 2025Product25B release makes generative AI optional for all customers

    Generative AI became optionally available to all customers, requiring Oracle Cloud Infrastructure, and copy generation was added in ten languages.

Competitive landscape

How Oracle Responsys compares with its top three alternatives

All alternatives

Oracle Responsys most often appears alongside Salesforce, HubSpot, Adobe Marketo Engage in AI answers.

vsOracle Responsys vs Salesforce2% vs 46.2% visibility · Salesforce leadsFull comparison vsOracle Responsys vs HubSpot2% vs 73.1% visibility · HubSpot leadsFull comparison vsOracle Responsys vs Adobe Marketo Engage2% vs 31.1% visibility · Adobe Marketo Engage leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
Oracle Responsys2%0.7%NewPricing not available
Salesforce46.2%9.6%NewPricing not available
HubSpot73.1%13.1%NewFree plan
Adobe Marketo Engage31.1%7.6%NewPricing not available
Klaviyo24%6.4%NewFree plan

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 0% · Neutral 100% · Mixed 0% of 1 engine answers that mention Oracle Responsys

Praised for

  • Recognised as a leading enterprise email platform in Forrester's evaluation
  • Suited to sophisticated B2C marketing programs

Criticised for

    Cite as: SlateIndex, “Oracle Responsys AI visibility profile”, https://slateindex.ai/brand/oracle-responsys, data of Nov 2, 2026. Licence: CC BY 4.0.