InsightlyThe modern CRM teams love
vs
PardotB2B marketing automation for efficient growth through marketing and sales alignment
Comparison · CRM · weekly run Nov 3
Insightly vs Pardot
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Pardot is the stronger AI pick in CRM: it has a visibility score of 1.4 versus 1.1 for Insightly.
Choose Insightly if…
- AI answers describe it more positively (43% vs 13% positive)
- You need SOC 2 Type II or GDPR or CCPA or HIPAA coverage
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
Choose Pardot if…
- You want the brand AI engines rank higher (1.4 vs 1.1)
- You need ISO 27017 or HDS (French health data hosting) certificate coverage
- Strong enterprise B2B sales and marketing alignment
- Tight integration with the Salesforce CRM ecosystem
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Insightly | Pardot |
|---|---|---|
| Visibility score | 1.1% | 1.4% |
| Change vs last week | down−0.9% | New |
| Rank in CRM | #31 | #27 |
| Share of voice | 0.7% | 0.5% |
| Mentions this run | 3 | 2 |
| Positive in AI answers | 43% | 13% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Insightly −0.8999999999999999pp · Pardot +1.4pp over 1 weekly runs.
Engine by engine
Pardot leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
InsightlyPardot
Head to head in AI answers
0 engine answers name both brands
0Insightly ranked higher
0Pardot ranked higher
Features, pricing & fit
| Dimension | Insightly | Pardot |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | $29 per seat / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | Cloud | Cloud service on Salesforce Hyperforce infrastructure on AWS |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, GDPR, CCPA, HIPAA | ISO 27017, HDS (French health data hosting) certificate |
| Founded | 2009 | — |
| Headquarters | San Francisco, California, United States | — |
| Employees | 51–200 | — |
| Funding | Series C · $38M raised | — |
| Best for | Mid-market and fast-growing companies wanting an affordable, customizable CRM with marketing and service modules | B2B companies already running on Salesforce |
Plans side by side
Insightly
Plus$29user / month, billed annually
Professional$49user / month, billed annually
Enterprise$99user / month, billed annually
Pardot
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Insightly
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
- Best for combined sales and project delivery
Pardot
- Strong enterprise B2B sales and marketing alignment
- Tight integration with the Salesforce CRM ecosystem
- Lead scoring for enterprise B2B teams
- High cost, starting around $1,250 per month and reaching $15,000
- Charges for total stored prospect records, even unemailed ones
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Insightly vs Pardot”, https://slateindex.ai/compare/insightly-vs-pardot, data of Nov 3, 2026. Licence: CC BY 4.0.