Pardot
NewB2B marketing automation for efficient growth through marketing and sales alignment
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Pardot ranks #14 of 46 in Marketing Automation with an AI visibility score of 7.3 (SlateIndex, Nov 2, 2026).
- Pardot is most visible on Google AI Mode (18.7) and least on ChatGPT (0).
- AI engines name Pardot in 12 of the 59 Marketing Automation buyer prompts SlateIndex tracks.
- gartner.com is the source AI engines cite most in answers about Pardot, with 5 citations.
About
Company details for Pardot
Marketing Cloud Account Engagement, formerly branded Pardot, is a B2B marketing automation platform owned by Salesforce. It is built to help companies drive efficient growth through marketing and sales alignment. It ranks #14 of 46 in Marketing Automation on SlateIndex and has a visibility score of 7.3 in the latest weekly run.
Its differentiator: integration with Sales Cloud that gives close marketing and sales alignment.
- Website
- pardot.com
- Categories
- Marketing Automation, CRM
- Company type
- Division of Salesforce
- Deployment
- Cloud service on Salesforce Hyperforce infrastructure on AWS
- Compliance
- ISO 27017, HDS (French health data hosting) certificate
Read from salesforce.com, salesdorado.com, compliance.salesforce.com, help.salesforce.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Pardot gained 0 points over 1 weekly run in Marketing Automation. HubSpot leads the category at 73.1%.
Media
Website and product screenshots for Pardot
AI mentions & citations
Recent answers that name Pardot
How much does Pardot cost?
As of November 2026, Pardot (now called Salesforce Marketing Cloud Account Engagement) starts at $1,250 per month, with higher tiers reaching $15,000 per month.
How much does Pardot cost?
PardotPardot (now officially rebranded as Salesforce Marketing Cloud Account Engagement ) is billed annually per organization.
How much does Pardot cost?
Pardot—now called Salesforce Marketing Cloud Account Engagement—costs $1,250–$15,000 per organization per month, billed annually:
Best marketing automation platform for enterprise
Salesforce Marketing Cloud (Account Engagement / Pardot & Marketing Cloud)
Alternatives to the most popular marketing automation platform
When looking for alternatives to the market leaders—such as HubSpot (all-in-one mid-market), Salesforce Marketing Cloud / Account Engagement (Pardot) (enterprise B2B/Salesforce native), and Marketo Engage (complex…
Top marketing automation platform options for B2B SaaS companies
HubSpot Marketing HubHubSpot Marketing Hub , Adobe Marketo EngageAdobe Marketo Engage , Salesforce Marketing Cloud Account EngagementSalesforce Marketing Cloud Account Engagement (Pardot), ActiveCampaignActiveCampaign ,…
Which marketing automation vendors do analysts recommend?
What is the typical pricing model for marketing automation software?
Others (like ActiveCampaign or Salesforce Marketing Cloud Account Engagement / Pardot ) charge for your total stored prospect records, regardless of whether you email them.[](https://www.etropo.com/marketing-tool-…
Products & features
What Pardot sells
Marketing Cloud Account Engagement
B2B marketing automation platform, formerly branded Pardot, for capturing and nurturing leads and aligning marketing with sales.
Strengths engines cite
- Strong enterprise B2B sales and marketing alignment
- Tight integration with the Salesforce CRM ecosystem
- Lead scoring for enterprise B2B teams
Target market & buyers
B2B companies
Funding & recent developments
Funding
| Latest known round | Total raised |
|---|---|
| — | — |
Recent developments
- Sep 2026ProductEmail open and click tracking can be turned off per business unit
A September 2026 release note adds a setting to turn off email open and click tracking per business unit in Account Engagement.
Competitive landscape
How Pardot compares with its top three alternatives
Pardot most often appears alongside Salesforce, HubSpot, ActiveCampaign in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Pardot | 7.3% | 2.5% | New | Pricing not available |
| Salesforce | 46.2% | 9.6% | New | Pricing not available |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| ActiveCampaign | 44% | 9.3% | New | Contact sales |
| Adobe Marketo Engage | 31.1% | 7.6% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 13% · Neutral 60% · Mixed 27% of 15 engine answers that mention Pardot
Praised for
- Strong enterprise B2B sales and marketing alignment
- Tight integration with the Salesforce CRM ecosystem
- Lead scoring for enterprise B2B teams
Criticised for
- High cost, starting around $1,250 per month and reaching $15,000
- Charges for total stored prospect records, even unemailed ones
Cite as: SlateIndex, “Pardot AI visibility profile”, https://slateindex.ai/brand/pardot, data of Nov 2, 2026. Licence: CC BY 4.0.