HubSpot vs Insightly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in CRM: it has a visibility score of 67.6 versus 1.1 for Insightly, and ranks ahead in 100% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (67.6 vs 1.1)
- You want a free plan to start
- You need SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Insightly if…
- AI answers describe it more positively (43% vs 35% positive)
- You need GDPR or CCPA or HIPAA coverage
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | Insightly |
|---|---|---|
| Visibility score | 67.6% | 1.1% |
| Change vs last week | down−1.8% | down−0.9% |
| Rank in CRM | #1 | #31 |
| Share of voice | 14.2% | 0.7% |
| Mentions this run | 65 | 3 |
| Positive in AI answers | 35% | 43% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot −1.9000000000000057pp · Insightly −0.8999999999999999pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
3 engine answers name both brands
| Prompt | Engine | HubSpot | Insightly |
|---|---|---|---|
| Alternatives to the most popular CRM | Perplexity | #2 | #9 |
| Which CRM offers a free trial? | Perplexity | #6 | #7 |
| Where can I sign up for a CRM? | AI Mode | #1 | #6 |
Features, pricing & fit
| Dimension | HubSpot | Insightly |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Free; paid from $7 per seat / mo | $29 per seat / mo |
| Free plan | Yes | No · 14-day trial |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Cloud |
| Integrations | 2000+ | 2000+ |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2 Type II, GDPR, CCPA, HIPAA |
| Support | Phone | — |
| Founded | 2006 | 2009 |
| Headquarters | Cambridge, Massachusetts, United States | San Francisco, California, United States |
| Employees | 5,000+ | 51–200 |
| Funding | Corporate round | Series C · $38M raised |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Mid-market and fast-growing companies wanting an affordable, customizable CRM with marketing and service modules |
Plans side by side
HubSpot
Insightly
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Insightly
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
- Best for combined sales and project delivery
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “HubSpot vs Insightly”, https://slateindex.ai/compare/hubspot-vs-insightly, data of Nov 3, 2026. Licence: CC BY 4.0.