InsightlyThe modern CRM teams love
vs
ServiceNowCloud platform with AI for enterprise IT, employee and customer workflows
Comparison · CRM · weekly run Nov 3
Insightly vs ServiceNow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
ServiceNow is the stronger AI pick in CRM: it has a visibility score of 1.3 versus 1.1 for Insightly.
Choose Insightly if…
- AI answers describe it more positively (43% vs 36% positive)
- You need GDPR or CCPA or HIPAA coverage
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
Choose ServiceNow if…
- You want the brand AI engines rank higher (1.3 vs 1.1)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or ISO 9001 or ISO 22301 or ISO/IEC 42001 or FedRAMP High P-ATO coverage
- You prefer a larger, established vendor (5,000+ employees)
- Dominant enterprise leader in IT service management
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Insightly | ServiceNow |
|---|---|---|
| Visibility score | 1.1% | 1.3% |
| Change vs last week | down−0.9% | down−0.8% |
| Rank in CRM | #31 | #28 |
| Share of voice | 0.7% | 0.7% |
| Mentions this run | 3 | 3 |
| Positive in AI answers | 43% | 36% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Insightly −0.8999999999999999pp · ServiceNow −0.7pp over 1 weekly runs.
Engine by engine
ServiceNow leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
InsightlyServiceNow
Head to head in AI answers
0 engine answers name both brands
0Insightly ranked higher
0ServiceNow ranked higher
Features, pricing & fit
| Dimension | Insightly | ServiceNow |
|---|---|---|
| Pricing model | Per seat | — |
| Entry price | $29 per seat / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | Cloud | Cloud |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, GDPR, CCPA, HIPAA | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, ISO 9001, ISO 22301, ISO/IEC 42001, SOC 2 Type II, FedRAMP High P-ATO |
| Founded | 2009 | 2004 |
| Headquarters | San Francisco, California, United States | Santa Clara, CA |
| Employees | 51–200 | 5,000+ |
| Funding | Series C · $38M raised | IPO |
| Best for | Mid-market and fast-growing companies wanting an affordable, customizable CRM with marketing and service modules | — |
Plans side by side
Insightly
Plus$29user / month, billed annually
Professional$49user / month, billed annually
Enterprise$99user / month, billed annually
ServiceNow
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Insightly
- Excellent for project-based services and analytics
- Powerful pipeline management with a lighter implementation footprint
- Free plan with CRM and basic project management
- Best for combined sales and project delivery
ServiceNow
- Dominant enterprise leader in IT service management
- Strong workflow automation and low-code app development
- Connects customer service, IT and field operations
- Strong out-of-the-box integrations with major CRMs
- Ranked highly by analysts and G2
- Long implementation times
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Insightly vs ServiceNow”, https://slateindex.ai/compare/insightly-vs-servicenow, data of Nov 3, 2026. Licence: CC BY 4.0.