Instantly vs Rox
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Instantly is the stronger AI pick in Sales Engagement: it has a visibility score of 10.1 versus 6.8 for Rox, and ranks ahead in 100% of the answers that name both.
Choose Instantly if…
- You want the brand AI engines rank higher (10.1 vs 6.8)
- You want a lower entry price ($47 vs $100)
- Flat tiers pricing suits your budget better than usage-based
- Cost-effective platform for cold email outreach
Choose Rox if…
- You want a free plan to start
- You need SOC 2 Type II or GDPR coverage
- Usage-based pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Instantly | Rox |
|---|---|---|
| Visibility score | 10.1% | 6.8% |
| Change vs last week | up+0.1% | New |
| Rank in Sales Engagement | #9 | #17 |
| Share of voice | 3% | 2% |
| Mentions this run | 19 | 15 |
| Positive in AI answers | 28% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Instantly +0.09999999999999964pp · Rox +6.8pp over 1 weekly runs.
Engine by engine
Instantly leads on 2 of 3 engines
Head to head in AI answers
4 engine answers name both brands
| Prompt | Engine | Instantly | Rox |
|---|---|---|---|
| What are the best Sales Engagement tools in 2026? | Perplexity | #13 | #16 |
| Top sales engagement platform options for B2B SaaS companies | Perplexity | #11 | #12 |
| Compare the leading Sales Engagement platforms | Perplexity | #9 | #16 |
| Best sales engagement platform with AI features | Perplexity | #6 | #9 |
Features, pricing & fit
| Dimension | Instantly | Rox |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | $47 / mo | Free; paid from $100 / mo |
| Free plan | No | Yes |
| Deployment | Web-based | Cloud, with infrastructure running on AWS |
| Integrations | 50+ | — |
| Compliance | — | SOC 2 Type II, GDPR |
| Support | Chat support, Premium live support, Dedicated account manager and shared Slack channel on Enterprise plans | Dedicated deployment and support team on the Enterprise plan |
| Founded | 2021 | 2024 |
| Headquarters | Sheridan, Wyoming, United States | San Francisco, CA, United States |
| Employees | 51–200 | 51–200 |
| Funding | Bootstrapped | Round at about $1.2B valuation, led by General Catalyst (reported from unnamed sources) · $50M raised |
| Best for | Small teams, agencies and freelancers running cold email outbound at scale. | Global 2000 enterprise revenue teams |
Plans side by side
Instantly
Pros and cons
Themes from the AI answers that mention each brand
Instantly
- Cost-effective platform for cold email outreach
- Strong for high-volume cold email outbound and lead generation
- Deliverability, warm-up and sending infrastructure
- Good for agencies managing many sending accounts
- Highest G2 rating among sales engagement platforms
- Narrow focus on cold email rather than an all-in-one platform
- Not a complete CRM or full sales engagement suite
Rox
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Instantly vs Rox”, https://slateindex.ai/compare/instantly-vs-rox, data of Nov 3, 2026. Licence: CC BY 4.0.