HubSpot vs Rox
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HubSpot is the stronger AI pick in Sales Engagement: it has a visibility score of 55.6 versus 6.8 for Rox, and ranks ahead in 85% of the answers that name both.
Choose HubSpot if…
- You want the brand AI engines rank higher (55.6 vs 6.8)
- You want a lower entry price ($7 vs $100)
- You need SOC 3 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Rox if…
- You need GDPR coverage
- Usage-based pricing suits your budget better than per seat
AI visibility side by side
Latest weekly run · Nov 3
| Metric | HubSpot | Rox |
|---|---|---|
| Visibility score | 55.6% | 6.8% |
| Change vs last week | up+2.3% | New |
| Rank in Sales Engagement | #1 | #17 |
| Share of voice | 11.8% | 2% |
| Mentions this run | 71 | 15 |
| Positive in AI answers | 35% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HubSpot +2.3000000000000043pp · Rox +6.8pp over 1 weekly runs.
Engine by engine
HubSpot leads on 3 of 3 engines
Head to head in AI answers
13 engine answers name both brands
| Prompt | Engine | HubSpot | Rox |
|---|---|---|---|
| What is a sales engagement platform and when does a company need one? | Perplexity | #3 | #2 |
| How do I choose a sales engagement platform for a mid-market team? | Perplexity | #2 | #8 |
| What is the difference between a sales engagement platform and a CRM? | Perplexity | #2 | #6 |
| What should a sales engagement platform integrate with? | Perplexity | #2 | #9 |
| What are the best Sales Engagement tools in 2026? | Perplexity | #4 | #16 |
| Top sales engagement platform options for B2B SaaS companies | Perplexity | #4 | #12 |
| Best sales engagement platform for enterprise | Perplexity | #4 | #6 |
| Compare the leading Sales Engagement platforms | Perplexity | #3 | #16 |
| Best sales engagement platform with AI features | Perplexity | #3 | #9 |
| Most affordable sales engagement platform that is still reliable | Perplexity | #4 | #8 |
| Which Sales Engagement vendors do analysts recommend? | ChatGPT | #4 | #9 |
| Official website of the top sales engagement platform vendors | Perplexity | #3 | #16 |
Features, pricing & fit
| Dimension | HubSpot | Rox |
|---|---|---|
| Pricing model | Per seat | Usage-based |
| Entry price | Free; paid from $7 per seat / mo | Free; paid from $100 / mo |
| Free plan | Yes | Yes |
| Onboarding fee | $3,000 | — |
| Deployment | Cloud | Cloud, with infrastructure running on AWS |
| Integrations | 2000+ | — |
| Compliance | SOC 2 Type II, SOC 3 | SOC 2 Type II, GDPR |
| Support | Phone | Dedicated deployment and support team on the Enterprise plan |
| Founded | 2006 | 2024 |
| Headquarters | Cambridge, Massachusetts, United States | San Francisco, CA, United States |
| Employees | 5,000+ | 51–200 |
| Funding | Corporate round | Round at about $1.2B valuation, led by General Catalyst (reported from unnamed sources) · $50M raised |
| Best for | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Global 2000 enterprise revenue teams |
Plans side by side
HubSpot
Pros and cons
Themes from the AI answers that mention each brand
HubSpot
- intuitive, user-friendly interface
- generous free tier
- all-in-one CRM and marketing platform
- tight CRM integration for live chat and service
- good fit for startups and small businesses
- higher-tier costs and onboarding fees
- higher month-to-month pricing than annual plans
Rox
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “HubSpot vs Rox”, https://slateindex.ai/compare/hubspot-vs-rox, data of Nov 3, 2026. Licence: CC BY 4.0.