KhorosTurns customer conversations into intelligence with Aurora AI and Iris AI
vs
SemrushThe unified SEO and AI search solution
Comparison · Social Media Management · weekly run Nov 2
Khoros vs Semrush
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Khoros is the stronger AI pick in Social Media Management: it has a visibility score of 1.4 versus 0.4 for Semrush.
Choose Khoros if…
- You want the brand AI engines rank higher (1.4 vs 0.4)
- You need AICPA SOC or ISO 27001 or ISO 22301 or ISO 27701 or PCI DSS 4.0 coverage
- Recommended by analysts for enterprise-scale social media management
Choose Semrush if…
- AI answers describe it more positively (49% vs 33% positive)
- You prefer a larger, established vendor (1,001–5,000 employees)
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Khoros | Semrush |
|---|---|---|
| Visibility score | 1.4% | 0.4% |
| Change vs last week | New | New |
| Rank in Social Media Management | #27 | #37 |
| Share of voice | 0.5% | 0.2% |
| Mentions this run | 3 | 1 |
| Positive in AI answers | 33% | 49% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Khoros 0pp · Semrush 0pp over 0 weekly runs.
Engine by engine
Khoros leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
KhorosSemrush
Head to head in AI answers
0 engine answers name both brands
0Khoros ranked higher
0Semrush ranked higher
Features, pricing & fit
| Dimension | Khoros | Semrush |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $139 / mo |
| Free plan | — | Yes |
| Deployment | Hosted on AWS in the US, Ireland and Australia | — |
| Compliance | AICPA SOC, ISO 27001, ISO 22301, ISO 27701, PCI DSS 4.0 | — |
| Support | Free product coaching sessions via Zoom, Khoros Professional Services for implementation, Khoros Strategic Services, Get Support portal | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager |
| Founded | 2019 | 2008 |
| Headquarters | Austin, Texas, United States | Boston, MA |
| Employees | 501–1,000 | 1,001–5,000 |
| Funding | Private equity round led by Vista Equity Partners · $138M raised | IPO |
| Best for | Large enterprise brands with high regulatory control needs | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. |
Plans side by side
Khoros
Pricing not available.
Semrush
Free$0month
SEO$139month
Starter SEO + AI Search$199month
Pro+ SEO + AI Search$299month
Advanced SEO + AI SearchCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Khoros
- Recommended by analysts for enterprise-scale social media management
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Khoros vs Semrush”, https://slateindex.ai/compare/khoros-vs-semrush, data of Nov 2, 2026. Licence: CC BY 4.0.