KissmetricsWeb and Product Analytics That Shows Revenue
vs
MatomoPrivacy-first analytics you can trust
Comparison · Product Analytics · weekly run Nov 3
Kissmetrics vs Matomo
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Kissmetrics is the stronger AI pick in Product Analytics: it has a visibility score of 3.3 versus 1.3 for Matomo.
Choose Kissmetrics if…
- You want the brand AI engines rank higher (3.3 vs 1.3)
- Self-serve or free-start plans
- 20% discount offered, including with annual billing
Choose Matomo if…
- AI answers describe it more positively (39% vs 25% positive)
- You need ISO 27001:2022 coverage
- You prefer a larger, established vendor (51–200 employees)
- Privacy-focused, open-source analytics
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Kissmetrics | Matomo |
|---|---|---|
| Visibility score | 3.3% | 1.3% |
| Change vs last week | up+0.7% | down−0.4% |
| Rank in Product Analytics | #13 | #22 |
| Share of voice | 0.9% | 0.8% |
| Mentions this run | 5 | 4 |
| Positive in AI answers | 25% | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Kissmetrics +0.6999999999999997pp · Matomo −0.3999999999999999pp over 1 weekly runs.
Engine by engine
Kissmetrics leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
KissmetricsMatomo
Head to head in AI answers
0 engine answers name both brands
0Kissmetrics ranked higher
0Matomo ranked higher
Features, pricing & fit
| Dimension | Kissmetrics | Matomo |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $99 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Cloud or on-premise |
| Integrations | — | 100+ |
| Compliance | — | ISO 27001:2022 |
| Support | Book a 20-minute session where the team sets up the tracking with you | Forum support, Email support, Chat support, Dedicated Customer Success |
| Founded | 2008 | 2007 |
| Headquarters | San Francisco, CA | Wellington, New Zealand |
| Employees | 11–50 | 51–200 |
| Funding | Series B | Seed |
| Best for | Marketers and decision-makers who want to know which campaigns brought the customers who paid | Organisations that need accurate, GDPR-compliant analytics and full control of their data |
Plans side by side
Matomo
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Kissmetrics
- Self-serve or free-start plans
- 20% discount offered, including with annual billing
Matomo
- Privacy-focused, open-source analytics
- Free self-hosted version with full data ownership
- Strong alternative to Google Analytics
- Suited to strict regulatory and enterprise requirements
- Free trial available
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 98.8%·next run
Cite as: SlateIndex, “Kissmetrics vs Matomo”, https://slateindex.ai/compare/kissmetrics-vs-matomo, data of Nov 3, 2026. Licence: CC BY 4.0.