LookerAgentic business intelligence and embedded analytics on Google Cloud
vs
SemrushThe unified SEO and AI search solution
Comparison · Web Analytics · weekly run Nov 2
Looker vs Semrush
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Semrush is the stronger AI pick in Web Analytics: it has a visibility score of 2.4 versus 1.4 for Looker.
Choose Looker if…
- You need SOC 2 or ISO 27001 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
Choose Semrush if…
- You want the brand AI engines rank higher (2.4 vs 1.4)
- AI answers describe it more positively (49% vs 30% positive)
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Looker | Semrush |
|---|---|---|
| Visibility score | 1.4% | 2.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #30 | #24 |
| Share of voice | 0.4% | 0.8% |
| Mentions this run | 2 | 4 |
| Positive in AI answers | 30% | 49% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Looker 0pp · Semrush 0pp over 0 weekly runs.
Engine by engine
Semrush leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
LookerSemrush
Head to head in AI answers
0 engine answers name both brands
0Looker ranked higher
0Semrush ranked higher
Features, pricing & fit
| Dimension | Looker | Semrush |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Free; paid from $139 / mo |
| Free plan | — | Yes |
| Deployment | Google Cloud | — |
| Compliance | SOC 2, ISO 27001, FedRAMP, HIPAA | — |
| Support | — | Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager |
| Founded | — | 2008 |
| Headquarters | — | Boston, MA |
| Employees | — | 1,001–5,000 |
| Funding | Series E · $280M raised | IPO |
| Best for | — | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. |
Plans side by side
Looker
Pricing not available.
Semrush
Free$0month
SEO$139month
Starter SEO + AI Search$199month
Pro+ SEO + AI Search$299month
Advanced SEO + AI SearchCustomcustom
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Semrush
- Widely recommended as a top-tier all-in-one platform for broad suites
- Strong keyword research, competitor analysis, and site auditing
- Strongest overall all-in-one SEO choice for most businesses
- Good value with discounts on annual billing and free trial
- Useful AI search visibility and rank tracking
- Pricing is high, with enterprise-style suites costing around $100 or more per month
- Less comprehensive than Ahrefs for backlinks in some comparisons
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Looker vs Semrush”, https://slateindex.ai/compare/looker-vs-semrush, data of Nov 2, 2026. Licence: CC BY 4.0.