LoomWe're bringing video messaging to work and empowering everyone to communicate more effectively, wherever they are.
vs
ShowpadAI-native revenue effectiveness platform specifically designed for complex field-selling.
Comparison · Sales Enablement · weekly run Nov 2
Loom vs Showpad
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Showpad is the stronger AI pick in Sales Enablement: it has a visibility score of 29.6 versus 1.1 for Loom.
Choose Loom if…
- You want a free plan to start
- You need SOC 2 Type 2 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Async video for sharing updates and feedback
Choose Showpad if…
- You want the brand AI engines rank higher (29.6 vs 1.1)
- You need ISO 27001 or ISO 27701 or SOC 2 Type II or ISAE 3402 coverage
- Strong content management and buyer engagement
- Intuitive user experience for sales reps
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Loom | Showpad |
|---|---|---|
| Visibility score | 1.1% | 29.6% |
| Change vs last week | New | New |
| Rank in Sales Enablement | #32 | #6 |
| Share of voice | 0.4% | 7.4% |
| Mentions this run | 2 | 41 |
| Positive in AI answers | — | 45% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Loom 0pp · Showpad 0pp over 0 weekly runs.
Engine by engine
Showpad leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
LoomShowpad
Head to head in AI answers
0 engine answers name both brands
0Loom ranked higher
0Showpad ranked higher
Features, pricing & fit
| Dimension | Loom | Showpad |
|---|---|---|
| Pricing model | Per seat | Per seat |
| Entry price | Free; paid from $18 per seat / mo | Contact sales |
| Free plan | Yes | No |
| Deployment | Cloud, built on AWS infrastructure | — |
| Integrations | — | 75+ |
| Compliance | GDPR, CCPA, SOC 2 Type 2 | ISO 27001, ISO 27701, SOC 2 Type II, ISAE 3402, GDPR, CCPA |
| Support | Priority support on Business and Business + AI plans, Dedicated support and a dedicated account manager on Enterprise | Help Center, Showpad Academy on-demand training, The Rev customer community, Professional Services |
| Founded | 2016 | 2011 |
| Headquarters | San Francisco, California, United States | Waltham, Massachusetts, United States |
| Employees | 5,000+ | 501–1,000 |
| Funding | Series C · $204M raised | Series D |
| Best for | Sales, engineering, customer support and design teams that want to share context by video message instead of meetings or long emails. | Field-first revenue teams in complex, field-driven industries such as manufacturing, consumer packaged goods and medical devices. |
Plans side by side
Loom
Starter$0
Business$18per user / month
Business + AI$24per user / month
EnterpriseCustom
Pros and cons
Themes from the AI answers that mention each brand
Loom
- Async video for sharing updates and feedback
Showpad
- Strong content management and buyer engagement
- Intuitive user experience for sales reps
- Integrated content, training, and coaching in one platform
- Good fit for field sales and mobile or offline access
- AI capabilities and specialized agents
- Can run pricier per seat
- Pricing not transparent and requires a sales call
- No self-serve free trial or month-to-month plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Loom vs Showpad”, https://slateindex.ai/compare/loom-vs-showpad, data of Nov 2, 2026. Licence: CC BY 4.0.