HubSpotThe agentic customer platform to scale your business.

LoomWe're bringing video messaging to work and empowering everyone to communicate more effectively, wherever they are.

Comparison · Sales Enablement · weekly run Nov 2

HubSpot vs Loom

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

HubSpot is the stronger AI pick in Sales Enablement: it has a visibility score of 39.1 versus 1.1 for Loom, and ranks ahead in 50% of the answers that name both.

Choose HubSpot if…

You want the brand AI engines rank higher (39.1 vs 1.1)
You want a lower entry price ($7 vs $18)
You need SOC 2 Type II or SOC 3 coverage
intuitive, user-friendly interface

Choose Loom if…

You need GDPR or CCPA or SOC 2 Type 2 coverage
Async video for sharing updates and feedback

AI visibility side by side

Latest weekly run · Nov 2

Metric	HubSpot	Loom
Visibility score	39.1%	1.1%
Change vs last week	New	New
Rank in Sales Enablement	#3	#32
Share of voice	9.8%	0.4%
Mentions this run	54	2
Positive in AI answers	35%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

HubSpot 0pp · Loom 0pp over 0 weekly runs.

Engine by engine

HubSpot leads on 3 of 3 engines

ChatGPT

37%

1.7%

AI Mode

39.1%

1.7%

Perplexity

41.3%

HubSpotLoom

Head to head in AI answers

2 engine answers name both brands

1HubSpot ranked higher

1Loom ranked higher

Prompt	Engine	HubSpot	Loom
How do companies give reps content and coaching without a dedicated tool?	AI Mode	#6	#5
Is there a free sales enablement platform for small teams?	ChatGPT	#1	#5

Features, pricing & fit

Dimension	HubSpot	Loom
Pricing model	Per seat	Per seat
Entry price	Free; paid from $7 per seat / mo	Free; paid from $18 per seat / mo
Free plan	Yes	Yes
Onboarding fee	$3,000	—
Deployment	Cloud	Cloud, built on AWS infrastructure
Integrations	2000+	—
Compliance	SOC 2 Type II, SOC 3	GDPR, CCPA, SOC 2 Type 2
Support	Phone	Priority support on Business and Business + AI plans, Dedicated support and a dedicated account manager on Enterprise
Founded	2006	2016
Headquarters	Cambridge, Massachusetts, United States	San Francisco, California, United States
Employees	5,000+	5,000+
Funding	Corporate round	Series C · $204M raised
Best for	Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM.	Sales, engineering, customer support and design teams that want to share context by video message instead of meetings or long emails.