Showpad

New

AI-native revenue effectiveness platform specifically designed for complex field-selling.

Sales EnablementWaltham, Massachusetts, United States501–1,000 employeesFounded 2011

#6 of 56 in Sales Enablement2,000 customers (per showpad.com)45% positive in AI answers

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Visibility score

29.6%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Showpad ranks #6 of 56 in Sales Enablement with an AI visibility score of 29.6 (SlateIndex, Nov 2, 2026).
Showpad is most visible on Google AI Mode (37) and least on Perplexity (22).
AI engines name Showpad in 22 of the 30 Sales Enablement buyer prompts SlateIndex tracks.
salesforce.com is the source AI engines cite most in answers about Showpad, with 30 citations.

About

Company details for Showpad

Showpad is an AI-native revenue effectiveness platform for field sales teams. It combines content management, sales readiness, buyer engagement and analytics in one system, with the Showpad Genie AI core built on a company's own approved content. The vendor states that more than 2,000 organizations use it, mainly in complex, field-driven industries. It ranks #6 of 56 in Sales Enablement on SlateIndex and has a visibility score of 29.6 in the latest weekly run.

Founded in 2011 and headquartered in Waltham, Massachusetts, United States, the company employs 501–1,000 people. Its differentiator: showpad Genie, an AI core built on a company's own proprietary data and approved materials, with controls the company defines.

Website: showpad.com
Categories: Sales Enablement
Company size: 501–1,000 employees
Headquarters: Waltham, Massachusetts, United States
Founded: 2011
Company type: Division of Vector Capital
Funding: Series D
Customers: 2,000 · per showpad.com
Pricing: Contact sales · per seat
Free trial: —
Platforms: Mobile, Browser
Integrations: 75+ native
Compliance: ISO 27001, ISO 27701, SOC 2 Type II, ISAE 3402, GDPR, CCPA
Support: Help Center, Showpad Academy on-demand training, The Rev customer community, Professional Services, Priority support on the Expert plan

LinkedIn · linkedin.com/company/showpad Twitter · twitter.com/showpad

Read from linkedin.com, showpad.com, g2.com, baytobaynews.com, cbinsights.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

29.6%

across Sales Enablement answers, weighted by position

ChatGPT29.6%

AI Mode37%

Perplexity22%

Change

New

vs last week’s run

Category rank

#6 of 56

in Sales Enablement

Mentions

in this week’s run

Share of voice

7.4%

of AI mentions in Sales Enablement

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now29.6%

30-day change—

High · low29.6% · 29.6%

Rank#6

Changes appear after the second weekly run in Sales Enablement. Highspot leads the category at 58.5%.

Media

Website and product screenshots for Showpad

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Showpad

All prompts

Best sales enablement platform for enterprise

Showpad: If content distribution, buyer engagement, and field sales effectiveness are priorities.

ChatGPT · run of Nov 2

What is a sales enablement platform and when does a company need one?

ChatGPT · run of Nov 2

What are the best Sales Enablement tools in 2026?

The best sales enablement platforms in 2026 are Seismic, Highspot, Showpad, Mindtickle, Allego, and HubSpot Sales Hub.

ChatGPT · run of Nov 2

Compare the leading Sales Enablement platforms

Showpad is compelling for field sales, while Mediafly is worth considering for complex, consultative selling.

ChatGPT · run of Nov 2

Alternatives to the most popular sales enablement platform

Closest broad replacement: Showpad

ChatGPT · run of Nov 2

Official website of the top sales enablement platform vendors

Enterprise sales enablement: Seismic, Highspot, Showpad.

ChatGPT · run of Nov 2

Who makes the most used sales enablement platform?

ChatGPT · run of Nov 2

What are the best Sales Enablement tools in 2026?

Showpad: Exceptional for blending content management with interactive buyer engagement experiences.

Google AI Mode · run of Nov 2

Products & features

What Showpad sells

Sales Readiness

Learning, roleplay and coaching that prepare sellers for buyer conversations.

Content Management

Organizes and delivers approved product catalogs, pricing, specs and proof points to sellers.

Buyer Engagement

Digital demos, 3D and AR assets, and shared deal rooms for buying committees.

Analytics & Insights

Shows which content, learning and buyer behaviors move deals and improve seller performance.

Revenue Execution

Deal-specific preparation, CRM answers and AI agents that handle deal follow-through.

Showpad Genie

The platform's AI core, built on a company's proprietary data and approved materials with controls it defines.

Strengths engines cite

Strong content management and buyer engagement
Intuitive user experience for sales reps
Integrated content, training, and coaching in one platform
Good fit for field sales and mobile or offline access
AI capabilities and specialized agents

Target market & buyers

Revenue teams in complex, field-driven industries such as manufacturing, consumer packaged goods and medical devices.

Notable customers include Merative, Barco, ABB, IFF, Bloom, CooperVision, Solventum, Georg Fischer.

Industry	Primary use case
Healthcare & Medical Devices	Gives medical sellers a single governed source of truth and HQ control over content (Merative)
Manufacturing	Cuts sales clutter and supports AI-driven precision in selling complex piping systems (Georg Fischer)

Funding & recent developments

Funding

Round	Year	Amount
Series A	—	$2M
Series B	2014	$9M
Series C	—	$50M
Series C Extension	2017	$25M
Series C-II	2018	—
Series D	2019	$70M

Latest known round	Total raised
Series D	—

Recent developments

Oct 2026ProductFall '26 release with new MCP connectors
The Fall '26 release added MCP connectors for Gong, Map My Customer, Badger and Databricks.
Jul 2026ProductSummer '26 release
The Summer '26 release added Genie Agents, Agent Studio and an MCP Server.
Apr 2026ProductSpring Release launches AI-native platform
The Spring Release launched an AI-native revenue effectiveness platform as the first end-to-end platform for field sales organizations.
Apr 2026ProductHubSpot integration added
A HubSpot integration became available to Showpad customers.
Aug 2025CompanyVector Capital acquisition of Showpad and Bigtincan
Showpad and Bigtincan were acquired by Vector Capital and merged into one company.

Competitive landscape

How Showpad compares with its top three alternatives

All alternatives

Showpad most often appears alongside Highspot, Seismic, Mindtickle in AI answers.

vsShowpad vs Highspot29.6% vs 58.5% visibility · Highspot leadsFull comparison vsShowpad vs Seismic29.6% vs 55.2% visibility · Seismic leadsFull comparison vsShowpad vs Mindtickle29.6% vs 32.4% visibility · Mindtickle leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Showpad	29.6%	7.4%	New	Contact sales
Highspot	58.5%	10.6%	New	Contact sales
Seismic	55.2%	9.9%	New	Pricing not available
Mindtickle	32.4%	8%	New	Pricing not available
HubSpot	73.1%	13.1%	New	Free plan