LumarFind, prioritize, and fix SEO, GEO/AEO, & website issues at scale
vs
SurferBe The Answer in Google – Everywhere Buyers Search.
Comparison · SEO Tools · weekly run Nov 2
Lumar vs Surfer
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Surfer is the stronger AI pick in SEO Tools: it has a visibility score of 12 versus 0.8 for Lumar.
Choose Lumar if…
- You need SOC 2 Type 2 coverage
Choose Surfer if…
- You want the brand AI engines rank higher (12 vs 0.8)
- AI answers describe it more positively (43% vs 0% positive)
- Content optimization focus
- Strong AI search visibility
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Lumar | Surfer |
|---|---|---|
| Visibility score | 0.8% | 12% |
| Change vs last week | New | New |
| Rank in SEO Tools | #36 | #8 |
| Share of voice | 0.4% | 4.4% |
| Mentions this run | 2 | 23 |
| Positive in AI answers | 0% | 43% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Lumar 0pp · Surfer 0pp over 0 weekly runs.
Engine by engine
Surfer leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
LumarSurfer
Head to head in AI answers
0 engine answers name both brands
0Lumar ranked higher
0Surfer ranked higher
Features, pricing & fit
| Dimension | Lumar | Surfer |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $49 / mo |
| Free plan | — | No |
| Deployment | Cloud-based | — |
| Compliance | SOC 2 Type 2 | — |
| Support | Dedicated SEO and GEO professional services team with strategy help and regular crawl reviews, Customer success team | Customer Support (24h, Mon–Fri), Knowledge Base, Surfer Academy, Personalized Onboarding |
| Founded | 2010 | — |
| Headquarters | New York, NY, United States | Wrocław, Poland |
| Employees | 51–200 | 51–200 |
| Funding | Series B | — |
| Best for | Enterprise SEO, web accessibility and digital marketing teams running large, complex websites | Marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search. |
Plans side by side
Lumar
Pricing not available.
Surfer
AI Search Analytics$82month, billed yearly
Discovery$49month, billed yearly
Standard$99month, billed yearly
Pro$182month, billed yearly
Peace of Mind$299month, billed yearly
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Lumar
Profile in progress.
Surfer
- Content optimization focus
- Strong AI search visibility
- High ratings on G2 and Capterra
- Scalable optimization for content teams
- Limited backlink research
- Fewer reviews than Semrush
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Lumar vs Surfer”, https://slateindex.ai/compare/lumar-vs-surfer, data of Nov 2, 2026. Licence: CC BY 4.0.