LumarFind, prioritize, and fix SEO, GEO/AEO, & website issues at scale
vs
WhitesparkWhitespark offers complete local SEO solutions, from industry-leading software to expert managed services.
Comparison · SEO Tools · weekly run Nov 2
Lumar vs Whitespark
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Lumar is the stronger AI pick in SEO Tools: it has a visibility score of 0.8 versus 0 for Whitespark.
Choose Lumar if…
- You want the brand AI engines rank higher (0.8 vs 0)
- You need SOC 2 Type 2 coverage
- You prefer a larger, established vendor (51–200 employees)
Choose Whitespark if…
- Strong citation building and management for local SEO
- Location-specific local rank tracking
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Lumar | Whitespark |
|---|---|---|
| Visibility score | 0.8% | 0% |
| Change vs last week | New | New |
| Rank in SEO Tools | #36 | #56 |
| Share of voice | 0.4% | 0% |
| Mentions this run | 2 | 0 |
| Positive in AI answers | 0% | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Lumar 0pp · Whitespark 0pp over 0 weekly runs.
Engine by engine
Lumar leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
LumarWhitespark
Head to head in AI answers
0 engine answers name both brands
0Lumar ranked higher
0Whitespark ranked higher
Features, pricing & fit
| Dimension | Lumar | Whitespark |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $1 / mo |
| Free plan | — | No |
| Deployment | Cloud-based | SaaS |
| Compliance | SOC 2 Type 2 | — |
| Support | Dedicated SEO and GEO professional services team with strategy help and regular crawl reviews, Customer success team | Help center, Email support@whitespark.ca, Phone 1 (855) 406-6050 |
| Founded | 2010 | 2005 |
| Headquarters | New York, NY, United States | Edmonton, Alberta, Canada |
| Employees | 51–200 | 11–50 |
| Funding | Series B | — |
| Best for | Enterprise SEO, web accessibility and digital marketing teams running large, complex websites | Small businesses, agencies, freelancers, multi-location enterprises, and anyone doing local SEO. |
Plans side by side
Lumar
Pricing not available.
Whitespark
Local Platform$1per month, per location
Local Ranking Grids$10month (starting at)
Local Rank Tracker$14month (ranging to $200/month)
Local Citation Finder$33month (ranging to $149/month)
Reputation Builder$79per month, per location
SEO Services$499month (ranging to $1,999/month)
Listings Service$20one-time (packages ranging to $999)
Yext Replacement Service$399per location (one-time fee)
Enterprise ServicesCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Lumar
Profile in progress.
Whitespark
- Strong citation building and management for local SEO
- Location-specific local rank tracking
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Lumar vs Whitespark”, https://slateindex.ai/compare/lumar-vs-whitespark, data of Nov 2, 2026. Licence: CC BY 4.0.