MarketMuse vs Serpstat
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Serpstat is the stronger AI pick in SEO Tools: it has a visibility score of 1.5 versus 0 for MarketMuse.
Choose MarketMuse if…
No clear advantage in the published data.
Choose Serpstat if…
- You want the brand AI engines rank higher (1.5 vs 0)
- You prefer a larger, established vendor (51–200 employees)
- Entry tier affordable for small budgets
AI visibility side by side
Latest weekly run · Nov 2
| Metric | MarketMuse | Serpstat |
|---|---|---|
| Visibility score | 0% | 1.5% |
| Change vs last week | New | New |
| Rank in SEO Tools | #45 | #30 |
| Share of voice | 0% | 0.8% |
| Mentions this run | 0 | 4 |
| Positive in AI answers | — | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
MarketMuse 0pp · Serpstat 0pp over 0 weekly runs.
Engine by engine
Serpstat leads on 3 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | MarketMuse | Serpstat |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Contact sales | — |
| Free plan | Yes | — |
| Deployment | — | SaaS |
| Support | — | Manuals, Tutorials, Online support, Customer success |
| Founded | 2013 | 2013 |
| Headquarters | Boston, Massachusetts | Odesa, Ukraine |
| Employees | 11–50 | 51–200 |
| Funding | Convertible Note (Y Combinator) | Seed · $0M raised |
| Best for | Brands, publishers and agencies whose SEO, content strategy, editing and writing teams use content to educate and engage their audience. | SMBs, freelancers, enterprise in-house teams and agencies doing search marketing |
Plans side by side
Serpstat
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
MarketMuse
Profile in progress.
Serpstat
- Entry tier affordable for small budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “MarketMuse vs Serpstat”, https://slateindex.ai/compare/marketmuse-vs-serpstat, data of Nov 2, 2026. Licence: CC BY 4.0.